About this course
You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management.
You’ll investigate tools and techniques for search engine optimisation and digital analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications.
You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites.
We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practise pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset.
In your second and third year, you can tailor your degree to your own interests and aspirations. Alongside Online Community Management and Digital Marketing Communications, Strategy & Analysis, you can choose to learn about Interactive Storytelling, Transmedia Production or PR and Promotions and can undertake your own Creative Project.
Why study with us?
- Learn from industry expert lecturers, guest speakers and real-life assessments.
- Have access to our TV and radio studios for vlog and podcast creation.
- Have the chance to gain industry recognised certifications and opportunities for freelancing experience.
- We are a HubSpot Education partner and part of Screen Yorkshire’s Connected Campus.
This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).