Digital Marketing

About this course

You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management.

You’ll dive deep into data, search engine optimisation and analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications.

You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites.

We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practice pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset.

In your second and third year you can tailor your degree to your own interests and aspirations. You may choose to explore content creation, PR, digital media creation, or study international business and eMarketing – it’s up to you!

Why study with us?

• Learn from industry expert lecturers, guest speakers and real-life assessments.
• Have access to our TV and radio studios for vlog and podcast creation.
• Have the chance to gain industry recognised certifications as well as working with the University’s on-site digital agency which provides freelancing opportunities.
• We are a HubSpot Education partner and part of Screen Yorkshire’s Connected Campus.

Modules

The module details given below are subject to change, and are the latest example of the curriculum available on this course of study.

Students will study a combination of core and option modules across their three or four years of study. 

Modules by Year

Foundation Year

Core modules (students are required to take): 

• Academic Skills and Studying with Confidence
• Project
• Image: Introduction to the Humanities
• Communication: Introduction to Modern Media

You will only study these modules if you are studying for the degree with Arts and Communication foundation year (4 years)

Year 1

Core modules (students are required to take): 

• Professional Development
• Digital Design
• Core Production Skills
• Digital Marketing Fundamentals

Year 2

Core modules (students are required to take): 

• Professional Placement
• Online Community Management
• Digital Marketing Communications

Optional modules will include:

• Interactive Storytelling
• Services Marketing

Year 3

Core modules (students are required to take): 

• Professional Project
• Digital Marketing Strategy and Analysis

Optional modules will include:

• Transmedia Production
• Digital Studio
• Creative Project
• Enterprise and Creativity

Learning and Teaching

At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.

Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:

• high quality teaching
• an engaging and inclusive approach to learning, assessment and achievement
• a clear structure through which you progress in your academic studies, your personal development and towards professional-level employment or further study.

We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.

We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:

• Student Involvement and Engagement
• Inclusion
• Integrated Programme and Assessment Experience
• Digital Literacy and Skills
• Employability and Enterprise

To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.

We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:

• Personalised support
• Expert lecturers
• Strong connections with employers
• An international outlook
• Understanding how to use tools and technology to support learning and development

Assessment

A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.

For more details on specific assessment methods for this course contact hello@leedstrinity.ac.uk

Entry Requirements

Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

The following information is designed to give you a general overview of the qualifications we accept. If you are taking qualifications that are not included below, please contact our Admissions Office who will be happy to advise you.

Student Finance

UK Home Students:

Tuition fees cost £9,250 a year for this course in 2021/2022.

Part-time tuition fees will be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future years.

Tuition fees for 2022/23 entry will be set in summer 2021.

Living costs, e.g. accommodation, travel, food, will also need to be taken into consideration.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study.

International Students, including EU Students:

Tuition fees cost £12,000 per year for this course starting in 2021/22.

Part-time study is not available for international students on a Student Route Visa. 

Additional costs

We advise students that there may be additional course costs in addition to annual tuition fees:

• Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
• On some courses there may be additional costs, such as field trips, equipment, accreditations, that may be part-funded by the University. More details will be provided at the start of the course.
• You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure.
• The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

How to apply

For full-time undergraduate courses, you apply through UCAS. That's the University and Colleges Admissions Service.

On your application form, you'll need to know our institution code - it's L24 - and the course code. If you click through to the UCAS website using the button below, it'll take you to the right place with all the information you need.

You'll also need to write a personal statement - we've prepared a guide to help you.

There's lots more information about the application process on the UCAS website, or you can get in touch with our admissions team who will be happy to help:

• call 0113 283 7123 (Monday to Thursday, 9.00am to 5.00pm, or Friday 9.00am to 4.00pm)
• email admissions@leedstrinity.ac.uk 

Apply with UCAS