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Course details

Subject area

Business

UCAS tariff points

112

Start date(s)

2020, 2021

Placements

Yes

Study abroad

Yes

Study mode(s)

Full time (3 years)

Course overview

Marketing is a fundamental part of today's complex business environment. Almost every aspect of the world around us is branded, packaged and marketed for media-savvy consumers.

On this course you’ll learn how to cut through the noise and reach these consumers, developing the essential toolkit needed for success in today’s business and marketing environment.

The Student Contract

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About this course

We’ll give you a good grounding in the fundamental principles of business and marketing, teaching you how to conduct market audits, identify your target market and carry out competitor analysis. You’ll study the marketing communications mix and devise strategies for communications campaigns and product launches, as well as learn how the legal system affects businesses.

Rapid advances in technology have completely transformed the way businesses operate, so you’ll explore the impact of technology on business models and practices and look at new digital strategies for reaching audiences.

Keeping you at the forefront of the latest developments in business and marketing, we’ll bring theory to life through the use of current case studies and real-life examples. You’ll develop the key analytical and research skills sought after by employers, as well as crucial soft skills such as collaboration and how to present effectively.

We’ll also give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers and a year-long Professional Learning through Work module which involves working on a live business or marketing project with an employer.

Why study with us?

  • Develop your professional portfolio. You’ll have the chance to gain a strong mix of academic skills and professional work experience, preparing you for a successful career.
  • Learn from the experts. Our lecturers are experienced business and marketing practitioners who’ll help you relate theory to the real world.
  • Take the lead. You’ll have the opportunity to lead on a work-based research project, giving you valuable leadership and research experience.

Modules

The module details given below are subject to change, and are the latest example of the curriculum available on this course of study.

Students will study a combination of core and option modules across their three or four years of study.

Modules by Year

Foundation Year

Core modules (students are required to take):

  • Academic Skills and Studying with Confidence
  • Project
  • Introduction to Business Operations and Management
  • Starting a Business and Fundamentals of Marketing

You will only study these modules if you are studying for the degree with Business foundation year (4 years)

Year 1

Core modules (students are required to take):

  • Principles and Applications of Macroeconomics
  • Management & Organisational Behaviour
  • Marketing Fundamentals
  • Operations Management
  • Financial and Management Accounting
  • Ethics, Society and Employability
  • Integrated Assessment
Year 2

Core modules (students are required to take):

  • Professional Development & Placement
  • Financial Management
  • Legal Issues for Management
  • Marketing Communications
  • Business Research
  • Services Marketing
Year 3

Core modules (students are required to take):

  • Marketing Strategy & Planning
  • Business & Management Strategy
  • e-business and e-marketing

Students are also required to choose one option module from:

  • Research Project*
  • Professional Learning Through Work

And two option modules from:

  • Entrepreneurship and Creativity
  • Leadership
  • Project Management
  • International Marketing
  • Financial Reporting

*There are pre-requisites for these modules

 

 

Learning and teaching

At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping you achieve your academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum.

The key themes of our strategy are:

  • student confidence
  • professionalism
  • social responsibility.

To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.

For over 50 years, we have developed a strong reputation for the quality of our teaching.

We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:

  • Personalised support
  • Expert lecturers
  • Strong connections with employers
  • An international outlook
  • The right tools and technology
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Assessment

A variety of assessment methods are used, matched to the learning outcomes for your programme, to enable you to demonstrate the full range of knowledge and skills that you have developed.

For more details on specific assessment methods for this course contact hello@leedstrinity.ac.uk

Entry Requirements

Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

The following information is designed to give you a general overview of the qualifications we accept. If you are taking qualifications that are not included below, please contact our Admissions Office who will be happy to advise you.

QualificationGrade
UCAS tariff112
GCSE requirementsGrade C or above/grade 4 or higher in English Language and Maths.
Typical A Level offerBBC
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Student Finance

UK & EU Students:

Tuition fees cost £9,250 a year for this course in 2020/2021.

Part-time tuition fees will be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future years.

Tuition fees for 2021/22 entry will be set in summer 2020.

Living costs, e.g. accommodation, travel, food, will also need to be taken into consideration.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study.

International Students:

Tuition fees cost £12,000 per year for this course starting in 2020/21. Part-time study is not available for international students on a Tier 4 Student Visa. 

Additional costs

We advise students to budget for the following in addition to annual tuition fees:

  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
  • Field trips may occur during this course and they will be either fully or partly subsidised by the University. More details will be provided at the start of the course.
  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure.
  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online

How to apply

For full-time undergraduate courses, you apply through UCAS. That's the University and Colleges Admissions Service.

On your application form, you'll need to know our institution code - it's L24 - and the course code. If you click through to the UCAS website using the button below, it'll take you to the right place with all the information you need.

You'll also need to write a personal statement - we've prepared a guide to help you.

There's lots more information about the application process on the UCAS website, or you can get in touch with our admissions team who will be happy to help:

Apply with UCAS

Professional placements

You’ll gain relevant work experience through your professional placements. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific.

Career opportunities

You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.

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