UCAS tariff points
Years of Entry
2023 2024
Study abroad
Study Mode
Full time (4 years)

Course overview

Marketing is a fundamental part of today's complex business environment. Almost every aspect of the world around us is branded, packaged and marketed for media-savvy consumers.

On this course you’ll learn how to cut through the noise and reach these consumers, developing the essential toolkit needed for success in today’s business and marketing environment.

This four-year course includes an initial full-time Foundation Year and offers an alternative route into university and gaining a degree.

This route is for you if you do not have the necessary qualifications or don’t yet feel ready to begin degree-level study, or are returning to education and would like some support to get up to speed with learning in a university setting.

The Foundation Year in Business will allow you to develop your academic skills and confidence as well as introduce you to key concepts, debates and skills that will support and inform your subsequent years of undergraduate study.

Following successful completion of your Foundation Year, you’ll progress onto Year 1 of our Business and Marketing BA (Hons) degree.

The Student Contract

About this course

During your Foundation Year, you will undertake modules to enable you to enhance your academic skills and equip you with the tools you’ll need to study with confidence. You’ll carry out a personal project so you can study an area of interest related to your chosen future subject specialisation.

You’ll be introduced to the key principles of business operations and management and learn about starting a business and the fundamentals of marketing.

Following successful completion of the Foundation Year, you’ll progress onto the first year of our Business and Marketing BA (Hons) degree.

We’ll give you a good grounding in the fundamental principles of business and marketing, teaching you how to conduct market audits, identify your target market and carry out competitor analysis. You’ll study the marketing communications mix and devise strategies for communications campaigns and product launches, as well as learn how the legal system affects businesses.

Rapid advances in technology have completely transformed the way businesses operate, so you’ll explore the impact of technology on business models and practices and look at new digital strategies for reaching audiences.

Keeping you at the forefront of the latest developments in business and marketing, we’ll bring theory to life through the use of current case studies and real-life examples. You’ll develop the key analytical and research skills sought after by employers, as well as crucial soft skills such as collaboration and how to present effectively.

We’ll also give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers and a year-long Professional Learning through Work module which involves working on a live business or marketing project with an employer.

Why study with us?

  • Build your self-confidence, academic skills and core subject knowledge in preparation for progression onto degree-level study.
  • Develop your professional portfolio. You’ll have the chance to gain a strong mix of academic skills and professional work experience, preparing you for a successful career.
  • Learn from the experts. Our lecturers are experienced business and marketing practitioners who’ll help you relate theory to the real world.
  • Build your networks. You'll be able to make valuable connections through our guest speakers and working on a live business or marketing project with an employer in your final year.



This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).


Graduates from this course can claim exemptions from up to four CIMA (Chartered Institute of Management Accountants) professional examinations. This allows you to begin at the Operational level of training as a CIMA Accountant. Further details can be found via the CIMA website (link opens in a new window/tab).

Chartered Association of Business Schools

Leeds Trinity University Business School is a member of the Chartered Association of Business Schools.

The association supports its members to maintain world-class standards of teaching and research, and helps to shape policy and create opportunities through dialogue with business and government.

Logo for the Chartered Association of Business Schools.

Course Modules

During your Foundation Year, you will study four core modules.

Academic Skills and Studying with Confidence (core)

We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations.

You'll learn to manage your time, prioritise tasks and manage stress, and become more confident in engaging with collaborative learning, debates, discussions and critical reflection.

Project (core)

You’ll study an area of interest related to your chosen degree and work individually on your project.

It could be a written report, a presentation and oral examination, a film or a series of blog posts.

You’ll learn through problem-solving and get formative feedback and support throughout, helping to develop your self-confidence.

Introduction to Business Operations and Management (core)

We'll look at what a business is, the different types of businesses, their objectives and the modern business environment.

We'll draw on case studies and your own personal experiences to make the module as relatable as possible. You'll also be encouraged to raise business topics to discuss in class.

You'll learn about the supply chain from raw materials to consumers, and the logistics of getting the right goods in the right amount to the right place at the right time.

You'll study production and discover the difference between services and manufacturing, the principles of project management and quality control processes.

You'll also learn the principles of human resource management and leadership, as well as teamwork and team building.


Starting a Business and Fundamentals of Marketing (core)

You'll examine the modern business environment and how start-up businesses grow as technology advances.

We'll look at sustainability and the opportunities or limitations small businesses face.

You'll get an overview of how businesses use social media and communications technology to reach an audience.

You'll also develop your own business and marketing plans and concepts in lectures, workshops, coursework and group work.

Year 1

During your first year, you will study six core modules.

Principles and Applications of Macroeconomics (core)

You will study the four main economic objectives - employment, inflation, growth and balance of payments.

Your lectures will look at different approaches to macroeconomic policy, such as Keynesian, supply-side, monetarist and Austrian.

Studying a range of introductory macroeconomic topics across closed and open economies, you will gain a deeper understanding of aggregate demand and supply, income and money flows.

You will also consider the impact of international trade and globalisation on business, employment and wealth distribution.

Management and Organisational Behaviour (core)

Exploring the nature and complexity of organisations, you will look at the functional specialisms in management.

You will be encouraged to compare different approaches to management theory, such as Taylorism/Fordism and Human Relations, as groundwork for future studies.

Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

Marketing Fundamentals (core)

You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world.

You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice.

You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.

Operations Management (core)

You will gain a contemporary and comprehensive understanding of operations management and strategy from a global perspective.

Operations management covers the direction, design and management of processes, information, technology and people to ensure the effective and efficient production of products and services.

You will look at quality assurance, continuous improvement methods, and performance management systems underpinned by evidence-based business decision-making.

Financial and Management Accounting (core)

The two general branches of accounting are financial and management. You will consider the purpose and type of information each produces.

You'll learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses.

You'll apply and interpret measures such as profitability, liquidity and activity ratios.

You'll find out the difference between costing methods and be able to classify and explain concepts such as cost centres, material and labour pricing, stock valuation methods, allocation and apportionment.

You'll recognise the nature and purpose of budgeting, the process of budgeting preparation, department budgets and master budget, the difference between flexible and fixed budgets and the behavioural aspects of budgeting.

Ethics, Society and Employability (core)

You'll be introduced to the learning and teaching approaches at Leeds Trinity University, helping you transition into higher education.

Learning about the social justice mission of Leeds Trinity, you'll consider a range of contemporary social issues, as well as your own personal and academic development.

Throughout the module, you'll engage with ethical topics and perspectives relevant to your course.

The module will help you engage with the wider world in an empathic, ethical and compassionate way.

Year 2

During your second year, you will study six core modules.

Professional Development and Placement (core)

You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.

In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.

You'll develop graduate-level employability skills through reflective learning and self-directed study.

Financial Management (core)

You'll get an introduction to corporate governance, mechanisms for financial management, and corporate financial objectives such as formation, benchmarking and performance.

You'll study ratio analysis, viability assessment, reasons for company failure, capital rationing techniques and more.

You'll also look at the UK and global banking system and discuss sources of finance, venture capital and working capital management.

Legal Issues for Management (core)

You'll learn about areas of English and EU laws that affect the legal structure and operation of businesses.

You will examine the nature of the relevant law in context and explore how the law affects directors, entrepreneurs, managers and employees.

The module also covers the court system, sources of law and precedence, contract law, tort, equity and trusts, employment law, consumer law, the legal structure of businesses, applicable instruments and aspects of liability under criminal law.

Marketing Communications (core)

You'll be encouraged to identify the different elements of marketing communication and explore them in detail.

You'll do practical work and develop your areas of interest, such as website design, direct marketing, PR and social media.

You'll learn to critically analyse techniques including branding, copy, colour, music and sensory appeals.

Business Research (core)

You'll study the key principles of social science research underpinning business, management, economics, marketing methodologies, and accounting and finance.

You'll learn theoretical and empirical investigative methods and qualitative and quantitative methodological techniques. These include systematic literature reviews, surveys, interviews, focus groups and statistical analysis using primary and secondary databases.

Guided through the process of research design, you will write a realistic, small-scale research proposal.

Services Marketing (core)

Explore marketing practices in the service sector and see the difference between marketing products and services.

You'll look at approaches for different types and sizes of service organisations, from international corporations such as airlines and banks to small businesses such as dry cleaners and hairdressers.

During your final year, you will study four core modules and will be required to choose two optional modules.

Marketing Strategy and Planning (core)

You'll produce an environmental, customer and competitor analysis using a range of theoretical and practical frameworks, along with a strategic marketing plan.

You'll learn how to compare different marketing approaches across commercial, public sector and not-for-profit organisations.

Business and Management Strategy (core)

You'll study the inter-related nature of the environment in which businesses exist and the implications for how they work.

You'll learn about the main theoretical strategic planning models, the use and application of financial information relevant to different groups of stakeholders, and the implications and influence of cultural and ethical issues for strategic planning.

You'll also look at effective strategies for organisational competition and growth, how strategy is formulated and implemented, and the implications for the organisation and its stakeholders.

e-Business and e-Marketing (core)

You'll learn how to analyse and deploy digital strategies and technologies within an organisation in the UK and globally.

Building on traditional business and marketing theories and concepts, you'll get a structured approach to applying modern technologies for management and marketing operations, particularly concerning international business.

You'll cover e-business operations, logistics and supply chains, e-marketing, situation analysis, objective setting, e-marketing strategy and implementation, and control and management of e-marketing.

Professional Learning Through Work (core)

You'll complete a work-based or alternative professional development project within your work setting.

This will involve negotiating a project that meets the needs of both your employer or placement provider and Leeds Trinity University.

You'll develop and negotiate learning outcomes and assessment modes that allow you to apply theoretical understanding and practical work-based development to a chosen context.


Entrepreneurship and Creativity (optional)

Get prepared to start your own business upon graduation.

You'll use and critique theoretical models as practical tools to develop viable business start-ups and grow small businesses.

You'll revise business fundamentals - accounting, marketing, operations, and people management - to create a toolbox to help you complete a robust and considered business plan.

You'll have masterclasses from successful entrepreneurs, develop your ideas, work as part of a team, and get the opportunity to take part in a Dragons' Den-style competition.

Academics will deliver the theoretical knowledge base, while guest speakers will provide cutting-edge and practical material creating a coherent and rigorous enterprise culture.

Leadership (optional)

You'll get an introduction to the fundamentals of leadership and how they relate to professional practice - from small businesses to global enterprises.

You'll take a critical overview of traditional approaches to leadership such as trait, situational and process theories and look at how they differ from new approaches, which separate leadership from authority and management.

You will consider your own leadership journey and potential while engaging with seminal and contemporary writings on leadership and their application.

Project Management (optional)

You'll explore project management, including tools required for professional planning, implementing projects, evaluating the associated benefits and costs, and managing risk and uncertainty.

You'll address the challenges of project organisation structures and resource scheduling.

You'll develop a project plan, encouraging you to discover the principles of stakeholder/client management and learn how to build effective project teams and leadership skills.

We aim to deliver a realistic baseline of skills expected in the workplace through a nurturing and supportive project-based environment.

International Management (optional)

We'll focus on general management in an international context.

You'll cover key theories such as internationalisation, internalisation, and OLI.

You'll look at the options for internationalisation, putting special attention on joint ventures.

We'll look at the issues for global value chains raised by the increasing use of international suppliers, manufacturers, service providers and distributors.

We'll analyse cost-effectiveness, organisational flexibility and competitive advantage, as well as socio-political objectives, and how to manage the tension between these goals.

You'll also look at issues of power, control and regulation and the psychological contract.

Financial Reporting (optional)

You'll study advanced financial reporting topics, including the need for a conceptual reporting framework, legal and commercial requirements, faithful representation, regulatory frameworks, and the role of accounting bodies.

You will learn how to prepare and interpret financial statements, including provisions, contingent liabilities and assets, taxation and corporation tax computations.

You'll look at aspects of reporting for multi-entity companies, merger and acquisition, regulatory requirements for reporting financial performance, consolidated financial statements and their limitations, calculation and use of accounting ratios, limitations of interpretation techniques, and variant sector entities.

Professional work placements

Experience matters. That's why we include professional work placements with every undergraduate degree.

How does it work?

Careers and Placements will work with you to find your perfect placement or help you arrange your own, whether that's in Leeds, another part of the UK or even abroad. You will be able to take part in a series of workshops, events and live ‘employer challenges’ to boost your confidence and prepare you for your placement.

During your placement, you will have an opportunity to gain degree-relevant work experience, build your knowledge of career sectors and secure valuable employer references and industry contacts. This experience will help you to shape your career decisions and find the right path for you.

You’ll gain relevant work experience through your professional placements. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific.

To find out how we can help you make your career ambitions a reality, visit:

Professional Work Placements

Learning and Teaching

At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.

Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:

  • high quality teaching
  • an engaging and inclusive approach to learning, assessment and achievement
  • a clear structure through which you progress in your academic studies, your personal development and towards professional-level employment or further study.

We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.

We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:

  • Student Involvement and Engagement
  • Inclusion
  • Integrated Programme and Assessment Experience
  • Digital Literacy and Skills
  • Employability and Enterprise

To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.

We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:

  • Personalised support
  • Expert lecturers
  • Strong connections with employers
  • An international outlook
  • Understanding how to use tools and technology to support learning and development

Programme delivery

Your time on campus, learning through in-person teaching, is at the heart of your academic experience and the way we deliver our programmes. This is supported and further enhanced by additional engagement activities and opportunities provided online and through digital teaching materials. This blended approach seeks to ensure a positive learning and teaching student experience.

Your programme of study has been carefully designed around a three-phase model of delivery:

  1. Preparation: You will be given clear tasks to support you in preparing for live teaching. This could include watching a short-pre-recorded lecture, reading a paper or text chapter or preparing other material for use in class.
  2.  Live: All your live teaching will be designed around active learning, providing you with valuable opportunities to build on preparation tasks, interact with staff and peers, and surface any misunderstandings.
  3. Post: Follow-up activities will include opportunities for you to check understanding, for staff to receive feedback from you and your peers to inform subsequent sessions, and for you to apply learning to new situations or context.

Preparation, Live and Post teaching and learning and the digital materials used will vary by course, but will be designed to help you structure your learning, take a full and active part in your course, and apply and test your developing knowledge and skills.


A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.

For more details on specific assessment methods for this course contact

Entry Requirements

Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

Information about the large range of qualifications we accept, including A-Levels, BTECs and T Levels, can be found on our entry requirements page. If you need additional advice or are taking qualifications that are not covered in the information supplied, please contact our Admissions Office.

Entry requirements for this course:
UCAS tariff48
GCSE requirementsGCSE in English Language at grade C or 4 (or higher)

Applications are welcome from mature students with few formal qualifications.

Any previous relevant work experience and learning will be assessed and, where appropriate, we may offer an alternative way to assess suitability to study.

This course is not available to students on a Student Route Visa.

Fees and finance


UK Home Students:

Tuition fees cost £9,250 a year for this course in 2023/2024.

Part-time tuition fees will be prorated accordingly to the number of credits you're studying.

Depending on government policy, tuition fees may change in future years.

Tuition fees for 2024/25 entry will be set in summer 2023.

Living costs, e.g. accommodation, travel, food, will also need to be taken into consideration.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study.

Additional costs

We advise students that there may be additional course costs in addition to annual tuition fees. These include:

  • Books - recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
  • Print costs - the University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

How to apply

For full-time undergraduate courses, you apply through UCAS. That's the University and Colleges Admissions Service.

On your application form, you'll need to know our institution code - it's L24 - and the course code. If you click through to the UCAS website using the button below, it'll take you to the right place with all the information you need.

You'll need to write a personal statement - we've prepared a guide to help you.

Although the main UCAS deadline has passed for 2023 entry, you can still apply until 30 June if you haven’t applied yet or haven’t used all five choices on UCAS. After this date, all applications will go through Clearing.

Alternatively, if you’ve used all your five choices, but received no offers or declined your offers, you may be eligible to add another choice through UCAS Extra. UCAS will send you information on UCAS Extra if you’re eligible.

UCAS Extra opened on Thursday 23 February 2023 and closes on Tuesday 4 July 2023.

Applications are not yet open for courses starting in September 2024. You can register and start your application for 2024 from 16 May 2023, although you cannot submit it until later in the year. The UCAS application deadline for courses starting in September 2024 is 31 January 2024

There's lots more information about the application process on the UCAS website, or you can get in touch with our admissions team who will be happy to help:

Graduate opportunities

Providing you with the opportunity to develop the professional skills and experience you need to launch your career is at the heart of everything we do at Leeds Trinity University.

You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.

After you graduate, Careers and Placements will help you as you pursue your chosen career through our mentoring scheme, support with CV and interview preparation and access to graduate employability events.

To find out how we can help you make your career ambitions a reality, visit:


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Ask our Student Ambassadors about what it’s like to be part of the Leeds Trinity University community, chat to them about your course(s) of interest and hear more about their Leeds Trinity University student experience.

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Discover Uni is the official, authoritative source of information and guidance on higher education in the UK. The website allows you to search for and compare data and information on university and college programmes from across the UK.

It helps you make sense of all the information out there by linking to other quality resources and explaining what can be found where. It also allows you to search for and compare information and data for individual undergraduate courses across the UK.