Learn how to cut through the noise and reach consumers with an accredited Business and Marketing degree from LTU.
Almost every aspect of the world around us is branded, packaged and marketed, making marketing an essential part of business operations.
You'll be at the forefront of the latest developments in business and marketing on this course, with theory brought to life through current case studies and real-life examples.
This four-year course includes an initial full-time Foundation Year and offers an alternative route into university and gaining a degree.
This route is for you if you do not have the necessary qualifications or don’t yet feel ready to begin degree-level study, or are returning to education and would like some support to get up to speed with learning in a university setting.
The Foundation Year in Business will allow you to develop your academic skills and confidence as well as introduce you to key concepts, debates and skills that will support and inform your subsequent years of undergraduate study.
Following successful completion of your Foundation Year, you’ll progress onto Year 1 of our Business and Marketing BA (Hons) degree.
About this course
During your Foundation Year, you will undertake modules to enable you to enhance your academic skills and equip you with the tools you’ll need to study with confidence. You’ll carry out a personal project so you can study an area of interest related to your chosen future subject specialisation.
You’ll be introduced to the key principles of business operations and management and learn about starting a business and the fundamentals of marketing.
Following successful completion of the Foundation Year, you’ll progress onto the first year of our Business and Marketing BA (Hons) degree.
Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis.
You'll explore the marketing communications mix and come up with strategies for communications campaigns and product launches.
Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences.
You'll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively.
We'll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.
Why study with us?
- Build your self-confidence, academic skills and core subject knowledge in preparation for progression onto degree-level study.
- Develop your professional portfolio. You’ll have the chance to gain a strong mix of academic skills and professional work experience, preparing you for a successful career.
- Learn from the experts. Our lecturers are experienced business and marketing practitioners who’ll help you relate theory to the real world.
- Build your networks. You'll be able to make valuable connections through our guest speakers and working on a live business or marketing project with an employer in your final year.
This course is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. Further details can be found via the CIM website (link opens in a new window/tab).
Graduates from this course can claim exemptions from up to four CIMA (Chartered Institute of Management Accountants) professional examinations. This allows you to begin at the Operational level of training as a CIMA Accountant. Further details can be found via the CIMA website (link opens in a new window/tab).
Chartered Association of Business Schools
Leeds Trinity University Business School is a member of the Chartered Association of Business Schools.
The association supports its members to maintain world-class standards of teaching and research, and helps to shape policy and create opportunities through dialogue with business and government.
You will study a variety of modules across your programme of study. The module details given below are subject to change and are the latest example of the curriculum available on this course of study.
During your Foundation Year, you will study four core modules.
Academic Skills and Studying with Confidence (Core)
We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations.
You'll learn to manage your time, prioritise tasks and manage stress, and become more confident in engaging with collaborative learning, debates, discussions and critical reflection.
You’ll study an area of interest related to your chosen degree and work individually on your project.
It could be a written report, a presentation and oral examination, a film or a series of blog posts.
You’ll learn through problem-solving and get formative feedback and support throughout, helping to develop your self-confidence.
Introduction to Business Operations and Management (Core)
We'll look at what a business is, the different types of businesses, their objectives and the modern business environment.
We'll draw on case studies and your own personal experiences to make the module as relatable as possible. You'll also be encouraged to raise business topics to discuss in class.
You'll learn about the supply chain from raw materials to consumers, and the logistics of getting the right goods in the right amount to the right place at the right time.
You'll study production and discover the difference between services and manufacturing, the principles of project management and quality control processes.
You'll also learn the principles of human resource management and leadership, as well as teamwork and team building.
Starting a Business and Fundamentals of Marketing (Core)
You'll examine the modern business environment and how start-up businesses grow as technology advances.
We'll look at sustainability and the opportunities or limitations small businesses face.
You'll get an overview of how businesses use social media and communications technology to reach an audience.
You'll also develop your own business and marketing plans and concepts in lectures, workshops, coursework and group work.
During your first year, you will study four core modules.
Principles of Accounting and Finance (Core)
You’ll be introduced to the financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance.
Learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses.
Measure financial position, financial performance analysis and report cash flows as well as analyse and interpret financial statements using key financial ratios.
You’ll focus on developing your accounting and financial skills, application of theory, including problem solving, consequence chain analysis, measurement of performance, assessment of viability and action planning.
People and Organisations (Core)
You’ll study the nature and complexity of organisations and be introduced to the functional specialism of people management.
You’ll be encouraged to compare different approaches to management theory, such as Taylor/Fordism and Human Relations, as groundwork for future studies.
Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.
Marketing Fundamentals (Core)
You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world.
You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice.
You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.
Globalisation and Social Justice (Core)
You’ll develop a critical understanding of the two broad phenomena of globalisation and social justice. You will be inspired by Leeds Trinity University’s strategic themes, exploring subjects related to poverty, human rights infringements, inequalities and other social justice-related issues.
You’ll study theoretical debates on globalisation and social justice in the current business environment, responding to current events in both lectures and workshops.
During your second year, you will study four core modules.
Professional Development and Placement (Core)
You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.
In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.
You'll develop graduate-level employability skills through reflective learning and self-directed study.
Global Business Environment (Core)
You’ll explore the interplay between ethics, law and economics in the global marketplace, in which you’ll gain a comprehensive understanding of organisations’ various challenges and opportunities when operating in a global context.
You’ll delve into the ethical considerations that organisations must take into account when making decisions, such as questions of social responsibility, corporate governance, and human rights.
You’ll study the economic landscape of the global market, including macroeconomic conditions, trade patterns, and the role of multinational corporations where you’ll develop a strong understanding of the economic forces that shape the global business environment and how to position yourself to succeed in the dynamic and challenging market.
Business Research and Analytics (Core)
You’ll develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions.
You’ll acquire a comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks.
You’ll study the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods, and basic methods of quantitative and qualitative data collection.
Integrated Marketing Communications (Core)
You’ll be encouraged to explore the essential brand relationship between organisations and their audiences, the application of rationale and cognitive communication strategies used to engage and influence audience perceptions.
Be equipped with practical knowledge of marketing communication tools such as advertising, public relations and direct marketing and the deployment of these tools in conventional and digital media environments.
During your final year, you will study two core modules and will be required to choose two option modules.
Strategic Marketing (Core)
You’ll be introduced to an advanced strategic marketing planning theory and models, understanding their application in the deployment of an organisation’s resources to achieve optimum competitive advantage.
You’ll cover dimensions of strategic marketing planning, including micro-macro situational analysis to inform key marketing objectives and enable strategic planning decisions related to product price, place and promotion.
Professional Learning and Practice (Core)
You’ll be encouraged to link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path.
You’ll enhance essential skills in business and sector awareness, as well as effective interpersonal communication alongside practical elements involved in the negotiation and management of projects.
International Marketing (Option)
Analysing theoretical developments in international marketing, you'll gain an advanced understanding of international consumers and their needs.
You'll study international environmental analysis and information sources, market entry strategies such as exporting and importing, and the operational aspects of international marketing practice.
You will analyse national and organisational culture as a factor in international marketing, international trade and development, and ethical issues in international marketing.
Creative Entrepreneurship and Innovation (Option)
You’ll develop entrepreneurial mindsets and introduce them to the main frameworks related to processes, strategies and sources of innovation as well as new trends in innovation.
You’ll learn about the role of creativity in problem-solving and the application of design thinking to different business tasks.
Contemporary Issues in Sustainability (Option)
You’ll learn the importance of sustainability in contemporary business operations and acquire the specific skills, tools and techniques of sustainability assessment and understand the significance of sustainability practices.
You’ll be introduced to sustainability in general, and the various sustainability issues and practices relevant to business operations, including the benefits and challenges of adopting sustainability practices, the role of stakeholders, the supply chain and corporate social responsibility.
Project Management (Option)
You'll explore project management, including tools required for professional planning, implementing projects, evaluating the associated benefits and costs, and managing risk and uncertainty.
You'll address the challenges of project organisation structures and resource scheduling.
You'll develop a project plan, encouraging you to discover the principles of stakeholder/client management and learn how to build effective project teams and leadership skills.
We aim to deliver a realistic baseline of skills expected in the workplace through a nurturing and supportive project-based environment.
Research Project (Option)
You'll cover key topics in social science research, including problem definition, conducting a literature review and methodology.
You'll practise writing a research report, focussing on format, presentation of findings and discussion including academic conventions within the subject specialism.
Professional work placements
Experience matters. That's why we embed professional work placements within our standard undergraduate degrees.
How does it work?
Careers and Placements will work with you to find your perfect placement or help you arrange your own, whether that's in Leeds, another part of the UK or even abroad. You will be able to take part in a series of workshops, events and live ‘employer challenges’ to boost your confidence and prepare you for your placement.
During your placement, you will have an opportunity to gain degree-relevant work experience, build your knowledge of career sectors and secure valuable employer references and industry contacts. This experience will help you to shape your career decisions and find the right path for you.
You’ll gain relevant work experience through your professional placements. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific.
To find out how we can help you make your career ambitions a reality, visit:
Learning and Teaching
At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.
Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:
- high quality teaching
- an engaging and inclusive approach to learning, assessment and achievement
- a clear structure through which you progress in your academic studies, your personal development and towards professional-level employment or further study.
We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.
We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:
- Student Involvement and Engagement
- Integrated Programme and Assessment Experience
- Digital Literacy and Skills
- Employability and Enterprise
To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.
We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:
- Personalised support
- Expert lecturers
- Strong connections with employers
- An international outlook
- Understanding how to use tools and technology to support learning and development
Your time on campus, learning through in-person teaching, is at the heart of your academic experience and the way we deliver our programmes. This is supported and further enhanced by additional engagement activities and opportunities provided online and through digital teaching materials. This blended approach seeks to ensure a positive learning and teaching student experience.
Your programme of study has been carefully designed around a three-phase model of delivery:
- Preparation: You will be given clear tasks to support you in preparing for live teaching. This could include watching a short-pre-recorded lecture, reading a paper or text chapter or preparing other material for use in class.
- Live: All your live teaching will be designed around active learning, providing you with valuable opportunities to build on preparation tasks, interact with staff and peers, and surface any misunderstandings.
- Post: Follow-up activities will include opportunities for you to check understanding, for staff to receive feedback from you and your peers to inform subsequent sessions, and for you to apply learning to new situations or context.
Preparation, Live and Post teaching and learning and the digital materials used will vary by course, but will be designed to help you structure your learning, take a full and active part in your course, and apply and test your developing knowledge and skills.
A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.
For more details on specific assessment methods for this course contact email@example.com
Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.
Information about the large range of qualifications we accept, including A-Levels, BTECs and T Levels, can be found on our entry requirements page. If you need additional advice or are taking qualifications that are not covered in the information supplied, please contact our Admissions Office.
|GCSE in English Language at grade C or 4 (or higher)
Applications are welcome from mature students with few formal qualifications.
Any previous relevant work experience and learning will be assessed and, where appropriate, we may offer an alternative way to assess suitability to study.
This course is not available to students on a Student Route Visa.
Fees and finance
UK Home Students:
Tuition fees cost £9,250 a year for this course in 2024/2025.
Part-time tuition fees will be prorated accordingly to the number of credits you're studying.
Depending on government policy, tuition fees may change in future years.
Tuition fees for 2025/26 entry will be set in summer 2024.
Living costs, e.g. accommodation, travel, food, will also need to be taken into consideration.
Leeds Trinity offers a range of bursaries and scholarships to help support students while you study.
We advise students that there may be additional course costs in addition to annual tuition fees. These include:
- Books - recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
- Print costs - the University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.
How to apply
For full-time undergraduate courses, you apply through UCAS. That's the University and Colleges Admissions Service.
On your application form, you'll need to know our institution code - it's L24 - and the course code. If you click through to the UCAS website using the button below, it'll take you to the right place with all the information you need.
You'll need to write a personal statement - we've prepared a guide to help you.
Although the equal consideration deadline has passed for 2024 entry there are still ways to apply now.
If you included five choices on your application, have received decisions from all five, and weren’t accepted, or if you declined the offers you received, you will be able to use Extra which opens on 28 February. If you use Extra to add another choice you cannot reverse this to go back to your original five choices.
If you did not use all your choices in your initial application, you don't need to use Extra, you can just sign in to your application and add another choice, as long as it’s before 30 June, and you’ve not accepted or declined any offers.
If you don’t hold any offers after 5 July, you will be able to add an additional choice using Clearing.
Applications are not yet open for courses starting in September 2025. You can register and start your application for 2025 from 14 May 2024, although you cannot submit it until later in the year. The UCAS application deadline for courses starting in September 2025 is 29 January 2025.
There's lots more information about the application process on the UCAS website, or you can get in touch with our admissions team who will be happy to help:
- call 0113 283 7123 (Monday to Thursday, 9.00am to 5.00pm, or Friday 9.00am to 4.00pm)
- email firstname.lastname@example.org
This course is not available to students on a Student Route Visa.
Providing you with the opportunity to develop the professional skills and experience you need to launch your career is at the heart of everything we do at Leeds Trinity University.
You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.
After you graduate, Careers and Placements will help you as you pursue your chosen career through our mentoring scheme, support with CV and interview preparation and access to graduate employability events.
To find out how we can help you make your career ambitions a reality, visit:
Chat with our students
Do you want to find out more about studying at Leeds Trinity University?
Ask our Student Ambassadors about what it’s like to be part of the Leeds Trinity University community, chat to them about your course(s) of interest and hear more about their Leeds Trinity University student experience.Chat with our students
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It helps you make sense of all the information out there by linking to other quality resources and explaining what can be found where. It also allows you to search for and compare information and data for individual undergraduate courses across the UK.