BSc (Hons) Professional Practice in Digital Marketer
This work-based programme is designed to provide the essential knowledge, understanding and skills required to operate effectively and lead on the creation and execution of digital marketing strategy.
Core areas of the programme focus on developing a broad understanding of the principles for marketing, web technologies and consumer behaviours.
Register your interest
Whether you are a prospective apprentice or an employer, let us know which apprenticeships you're interested in and we'll be in touch.
Kick-start your career
Leeds Trinity University works in close partnership with employers across all sectors from schools and colleges, to private, public and third sector organisations.
About this course
This apprenticeship is suitable for digital marketers and aspiring digital marketing executives, SEO specialists and digital marketing account managers.
It will allow apprentices to combine workplace learning opportunities with university studies, bringing together theories and practice that are relevant to the organisation in which they work.
- Apprenticeships are designed by industry professionals and are aimed at employees.
- They can be suitable as a way to upskill existing members of staff or as a pathway for new recruits.
- Small groups and specially-designed learning sessions will ensure that apprentices get the most out of their time in workshops and lectures.
- Typically, 20% of the apprenticeship will be 'off-the-job' - this includes work-based projects and job-related activities.
- There are no direct fees paid by the apprentice as the programme is supported through the Apprenticeship Levy.
- Successful apprentices will gain a degree in Professional Practice in Digital Marketer BSc (Hons).
- Apprentices will be eligible to apply for membership of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the British Computer Society whilst on the programme (professional membership fees apply).
Programme duration and delivery
It will typically take three years to complete the apprenticeship, however, there may also be opportunities to join part way through the programme if candidates have considerable experience in a particular area.
Apprentices will benefit from lectures and seminars, delivered at Leeds Trinity University.
On-campus learning is supported by a variety of online tasks and independent research activities which can be undertaken in the workplace.
The module details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Modules by Year
- Starting your Learning Portfolio
- Learning Skills for Apprentices
- Negotiated learning: Principles of Content Creation and Channel Management
- Understand the concepts, principles and theories of marketing
- Discriminate between the four marketing principles and their relation to business
- Understand the role of content marketing through media channels, relationship management systems and communication platforms
- Demonstrate understanding of the diversity of research methodologies, platforms and technologies
- Negotiated Learning: Projects in the Workplace
- Work-based Project
- Reviewing and Planning Portfolio Enhancements
- Designing Practitioner Research
- Negotiated learning: Customer Relationship Management
- Manage, plan, specify and report on digital marketing projects
- Manage and optimise key channels and content within a digital marketing plan
- Manage e-commerce strategies and models
- Apply a marketing mix to meet customer expectations
- Accurately record and draw conclusions for all types of statistical analysis
- Engage communities through email marketing and social media
- Work-based Project
- Advancing Your Portfolio Towards End-Point Assessment
- Negotiated learning: Digital Marketing Strategies
- Apply the appropriate tools for a data-led approach to analyse marketing information and platforms
- Contribute to business planning and marketing strategies
- Identify, recognise and understand external business intelligence
- Interpret, communicate and brief internal or external stakeholders on digital business
- Work-based Project
- End-Point Assessment
Learning and teaching
At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping you achieve your academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum.
The key themes of our strategy are:
- student confidence
- social responsibility.
To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.
For over 50 years, we have developed a strong reputation for the quality of our teaching.
We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:
- Personalised support
- Expert lecturers
- Strong connections with employers
- An international outlook
- The right tools and technology
Throughout the programme, apprentices are assessed via various methods including:
- professional discussions
- work-based projects
- sales pitches
Apprentices will also create a portfolio of evidence throughout the programme to allow them to demonstrate how they have achieved the knowledge, skills and behaviours set out in the Apprenticeship Standard.
Evidence may include reports, reflective logs, formative assessments and learning journals.
Upon completion of the degree, each apprentice will undertake the end-point assessment. This has been designed to enable the apprenticeship to be completed in accordance with the Business-to-Business Sales Degree Apprenticeship Standard.
The end-point assessment will consist of a work-based project, a presentation, panel interview and a sales pitch.
This will be assessed by an independent assessor.
Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.
The following information is designed to give you a general overview of the qualifications we accept. If you are taking qualifications that are not included below, please contact our Admissions Office who will be happy to advise you.
GCSE English and maths at grade 4 (C) or above, or accepted equivalent qualifications, are required prior to starting the apprenticeship.
Other requirements are set by the employer to support achieving the apprenticeship.
We offer extensive support to all of our apprentices - whatever their background or academic experience.
This includes access to our peer support mentors and the Learning Hub, which offers tailored support for academic skills.
Degree Apprenticeships are fully funded by your employer if their wage bill over £3 million each year.
The government will fund up to 95% of the apprenticeships course fees, up to the relevant funding gap, if the organisation has paid into the levy at least once during the financial year or if the organisation has spent all its levy.
Read more about how levy payments work from the UK Government website.
We advise students to budget for the following in addition to annual tuition fees:
- Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own.
- Field trips may occur during this course and they will be either fully or partly subsidised by the University. More details will be provided at the start of the course.
- You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure.
- The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online
How to apply
In order to take an apprenticeship, you will usually be employed for a minimum of 30 hours per week, and have the support of your employer.
If you’re already in employment, please get in touch using this form and we will contact your employer.
If you are not currently in employment or you looking to change direction, you can search live vacancies on the apprenticeship service website, or get in touch with the service directly on:
About Leeds Trinity University
Our professional Apprenticeships combine part-time study at Leeds Trinity University with workplace training. We've been providing outstanding provision in higher education for over 50 years and have significant experience of delivering work-based learning programmes. We are located on a beautiful campus just six miles from Leeds city centre with excellent links by road, rail and air. We're proud to offer a personal and inclusive university experience that gives everyone the support they need to realise their potential. Our teaching staff have extensive and relevant professional experience