This module equips apprentices with essential study skills for navigating higher education and fosters reflective practice by introducing key models and theories. Learners will engage with academic conventions such as writing, note-taking, literature searching, presentation skills, and referencing.

The module emphasises building a Portfolio of Evidence, guiding apprentices to map their workplace activities to the knowledge, skills and behaviours (KSBs) outlined in their apprenticeship standard.

Additionally, apprentices will develop a Negotiated Learning Plan that aligns with both personal and professional development needs, benefiting their employer while meeting academic standards. 

This module introduces apprentices to the foundational concepts and strategies behind effective digital marketing.

Apprentices will explore key theories, including consumer behaviour, digital branding, and campaign management, to develop a comprehensive understanding of how to reach and engage online audiences.

The apprenticeship structure allows for a practical application of these principles in real-world marketing environments.

This module equips apprentices with practical skills in digital content creation, focusing on producing engaging multimedia content for diverse platforms.

Through hands-on experience, students will learn to plan, develop, and refine digital media while understanding the principles of audience engagement and storytelling.

The apprenticeship format provides real-world opportunities to apply these skills in a professional setting, preparing students for careers in the digital media industry.

Sharpen your awareness of small-scale work-based project stages and processes in this module.

You'll cover work-based project types, ethical data use, project design, stakeholder communication, and more.

You and your tutor will customise your aims and objectives in the Learning Agreement to align with your unique projects and professional context.

This module supports apprentices in reflecting on their professional experiences, identifying valuable insights from both formal education and workplace learning.

Apprentices will explore methods to analyse and evaluate their work-based knowledge, developing skills in presenting their learning achievements clearly and coherently. The module emphasises the connection between personal learning outcomes and professional growth, encouraging apprentices to map their experiences to their apprenticeship standards.

Apprentices will also take ownership of planning a coherent learning programme that aligns with their academic goals and job responsibilities, ensuring continuous development throughout their apprenticeship.

This module centres on creating impactful customer experiences by focusing on user interface (UI) and user experience (UX) design.

Apprentices will learn how to gather and apply customer insights, develop strategic relationships, and manage e-commerce strategies.

Key skills include promoting content marketing across digital channels, leading digital marketing projects, and ensuring data security. This module helps apprentices understand customer retention and loyalty while fostering a high level of professionalism and integrity in digital environments.

Apprentices in this module will explore the strategic impact of disruptive technologies and how to adapt to rapid changes in the digital marketing landscape.

Topics include professional bodies' insights into emerging trends, the use of paid, owned, and earned media, and the ethics of digital marketing. The module will cultivate an ability to synthesize business intelligence and embrace change in evolving markets. 

Apprentices will develop skills in content creation, applying research methodologies, and understanding regulatory requirements.

This module provides apprentices with in-depth knowledge of e-commerce environments, focusing on organic and paid marketing strategies to enhance online visibility.

Apprentices will gain expertise in fostering B2B relationships, creating effective product descriptions, and utilizing interface design for improved user experiences.

The course emphasizes the importance of applying marketing principles, managing digital supply chains, and using data analytics tools to optimize e-commerce performance and provide insights for business decisions.

This module guides apprentices in consolidating learning and workplace experiences, introducing them to Gateway and End Point Assessment requirements.

Through reflection and gap analysis, apprentices build a project proposal, aligning outcomes with occupational standards, and ensuring comprehensive coverage.

Emphasising learning articulation, progression reflection, and project proposal creation, this module prepares apprentices for the Work-Based Project module.

In this module, apprentices will master omni-channel marketing strategies by analysing customer segmentation, brand management, and international marketing environments.

Apprentices will apply concepts of sales funnels and customer attribution to develop comprehensive marketing plans across multiple channels. By utilizing a variety of research methodologies, they will learn how to optimize customer journeys and achieve brand equity.

Practical experience will be gained through real-world application of campaign performance analysis and return on investment (ROI) measurements.

Focusing on digital marketing analytics and strategic planning, this module equips apprentices with the skills to analyse customer data and craft impactful marketing strategies.

Key topics include applying the marketing mix to meet customer expectations, managing digital projects, and utilizing statistical tools for campaign analysis.

Apprentices will also learn to navigate the complex digital landscape by integrating natural and paid marketing tactics, understanding customer behaviours, and aligning business objectives with digital marketing outcomes.