Course details



Start date(s)


Study mode(s)

Part time (3 years)

Course overview

BA (Hons) Professional Practice in Digital Marketing

This work-based programme is designed to provide the essential knowledge, understanding and skills required to operate effectively and lead on the creation and execution of digital marketing strategy.

Core areas of the programme focus on developing a broad understanding of the principles for marketing, web technologies and consumer behaviours.

The Student Contract

Course information

About this course

About this course

This apprenticeship is suitable for anyone that wishes to pursue a career in digital marketing, or to those already in marketing roles who are ready to develop their skills further, such as:

  • Digital marketing executives
  • SEO specialists
  • Digital marketing account managers

It will allow apprentices to combine work-based learning opportunities with academic knowledge gained through formal workshops and projects relevant to the organisation where they work.

The Digital Marketer Degree Apprenticeship is:

  • Designed by industry professionals.
  • Suitable as a way to upskill existing members of staff or as a pathway for new employees.
  • Delivered in small groups with specially designed learning sessions ensuring that apprentices get the most out of their time in workshops and lectures.
  • Required to include a minimum of 6 hours a week off-the-job learning.
  • Funded through the Apprenticeship Levy - no fees are paid by the apprentice.

Successful apprentices will gain a BA (Hons) Professional Practice in Digital Marketing degree, and will be eligible to apply for membership of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the British Computer Society whilst on the programme (professional membership fees apply).

Programme duration and delivery

It will typically take three years to complete the apprenticeship, however, there may also be opportunities to join part-way through the programme if candidates have considerable experience in a particular area.

Apprentices will receive all the benefits of being a student at Leeds Trinity University, whilst also earning a full-time salary from their employer.

This apprenticeship is delivered through a blended learning approach.  Apprentices benefit from face-to-face and online lectures and seminars, delivered by Leeds Trinity University. In addition to this, apprentices will also complete independent research activities which can be undertaken in the workplace. 



You will study a variety of modules across your programme of study. The module details given below are subject to change and are the latest example of the curriculum available on this course of study.

Modules by Year

Year 1
  • Starting your Apprenticeship Learning Portfolio
  • Learning Skills for Apprentices
  • Negotiated Learning: Principles of Content Creation and Channel Management
    • Understand the concepts, principles and theories of marketing
    • Discriminate between the four marketing principles and their relation to business
    • Understand the role of content marketing through media channels, relationship management systems and communication platforms
    • Demonstrate understanding of the diversity of research methodologies, platforms and technologies
  • Negotiated Learning: Projects in the Workplace
Year 2
  • Apprentice Portfolio Review
  • Designing Practitioner Research 
  • Negotiated Learning: Customer Relationship Management
    • Manage, plan, specify and report on digital marketing projects
    • Manage and optimise key channels and content within a digital marketing plan
    • Manage e-commerce strategies and models
    • Apply a marketing mix to meet customer expectations
    • Accurately record and draw conclusions for all types of statistical analysis
    • Engage communities through email marketing and social media
  • Work-based Project
Year 3
  • Advancing Your Portfolio Towards End-point Assessment
  • Negotiated Learning: Digital Marketing Strategies
    • Apply the appropriate tools for a data-led approach to analyse marketing information and platforms
    • Contribute to business planning and marketing strategies
    • Identify, recognise and understand external business intelligence
    • Interpret, communicate and brief internal or external stakeholders on digital business
  • Work-Based Project for Digital Marketer Apprentices
  • End-point Assessment

Learning and Teaching

Learning and Teaching

At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.

Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:

  • high quality teaching
  • an engaging and inclusive approach to learning, assessment and achievement
  • a clear structure through which you progress in your academic studies, your personal development and towards professional-level employment or further study.

We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.

We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:

  • Student Involvement and Engagement
  • Inclusion
  • Integrated Programme and Assessment Experience
  • Digital Literacy and Skills
  • Employability and Enterprise

To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.

We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:

  • Personalised support
  • Expert lecturers
  • Strong connections with employers
  • An international outlook
  • Understanding how to use tools and technology to support learning and development


Throughout the programme, apprentices are assessed via various methods including:

  • reports
  • presentations
  • professional discussions
  • assignments
  • work-based projects
  • sales pitches

Apprentices will also create a portfolio of evidence throughout the programme to allow them to demonstrate how they have achieved the knowledge, skills and behaviours set out in the Apprenticeship Standard.

Evidence may include reports, reflective logs, formative assessments and learning journals.

Upon completion of the degree, each apprentice will undertake the end-point assessment. This has been designed to enable the apprenticeship to be completed in accordance with the Business-to-Business Sales Degree Apprenticeship Standard.

The end-point assessment will consist of a work-based project, a presentation, panel interview and a sales pitch.

This will be assessed by an independent assessor.

Entry Requirements

Entry Requirements

Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

The following information is designed to give you a general overview of the qualifications we accept. If you are taking qualifications that are not included below, please contact our Admissions Office who will be happy to advise you.

  • You will need to be employed for a minimum of 30 hours per week in a relevant role and have the support of your employer. 
  • Provide evidence of Level 2 English and Maths qualifications (e.g. GCSE at grade 4 or above) 
  • A Level 3 qualification (e.g. A-Levels, BTEC National Diploma or an Advanced Apprenticeship) 

Applicants who do not meet the standard entry requirements may be considered based on their knowledge, skills and experience. 

Once a completed evidence pack is received applicants will undertake an initial assessment interview with the programme lead to establish their suitability for the apprenticeship. 


We offer extensive support to all of our apprentices - whatever their background or academic experience.

This includes access to our peer support mentors and the Learning Hub, which offers tailored support for academic skills.

Fees and Funding

Fees and Funding

Degree Apprenticeships are fully funded by your employer if their wage bill is over £3 million each year.

The government will fund up to 95% of the apprenticeship’s course fees, up to the relevant funding band, if the organisation has spent all its levy or has an annual wage bill below £3 million each year. Employers who do not pay the apprenticeship levy contribute 5% towards the total cost of the apprenticeship, the ESFA will contribute the other 95% directly to the university. Employers must have an account with the Apprenticeship Service Account to be able to reserve Government funding for an apprenticeship. This reservation ensures that funds will be available to pay for the training from the point the apprenticeship starts.

Read more about how levy payments work from the UK Government website.

How to apply

How to apply

Whether you’re looking to develop your skills with us as an apprentice, or you’re an employer looking for more information on using Leeds Trinity University as a training provider, please complete the form below and we will contact you to discuss your options.

Get in touch

About Leeds Trinity University

Our professional Apprenticeships combine part-time study at Leeds Trinity University with workplace training. We've been providing outstanding provision in higher education for over 50 years and have significant experience of delivering work-based learning programmes. We are located on a beautiful campus just six miles from Leeds city centre with excellent links by road, rail and air. We're proud to offer a personal and inclusive university experience that gives everyone the support they need to realise their potential. Our teaching staff have extensive and relevant professional experience