Leeds Trinity University is partnering with Project Yorkshire, a cinematic film campaign designed to showcase the region and promote Yorkshire to millions worldwide.
The central film, called ‘A Playground Like No Other’, is narrated by BAFTA winning actor Sean Bean. It features numerous locations across Yorkshire including cityscapes, popular tourist spots and local businesses, and highlights key attractions and reasons behind why many people are drawn to the region.
Developed by Yorkshire filmmakers Sid Sadowskyj and Scott Elliott – known for their film Scott and Sid which won Best British Film at the National Film Awards in in 2019 – the idea was borne out of the Coronavirus pandemic, as they recognised they could help promote their home county and attract visitors, students and investment back after restrictions had lifted.
In addition to the film, the Project Yorkshire campaign also includes a complete library of digital assets from Yorkshire – ‘Y Stock’ – to make it easy for all stakeholders to showcase what’s special about the region and tell a better story.
Claire Newhouse, Dean of External Engagement and Impact at Leeds Trinity University, said: “We are very proud to be a partner of Project Yorkshire – a creative campaign designed to showcase the best of the region and promote it to millions worldwide.
“As a university in Yorkshire, we know just how brilliant the region is, and we want to play our part to share this far and wide. In addition, Leeds Trinity’s Strategic Plan 2021-26 is underpinned by our work in the Leeds City Region, and we have ambitions to build on our engagement and contribution in Yorkshire further to increase our impact and bring wider opportunities for our students.
“It has been great to meet other Project Yorkshire partners and stakeholders at the film premiere for the campaign and we look forward to continuing to develop relationships in the region going forward.”
Sid Sadowskyj, award-winning filmmaker and producer, said: “Together Scott and I came up with the idea of creating a short film that could act as a ‘calling card’ for local councils, businesses and anyone else in the region to use to promote all that is great about Yorkshire and why we believe it is the best place for people to visit, live and invest.
“We wanted to create more than just another ‘tourism advert or business investment video’ though, so we contacted some of our associates in the industry, including Hollywood composers, storytellers and writers to collaborate with us.
“We then put our heads together and in an ‘Avengers Assemble’ type moment, we came up with a concept for a whole campaign centred around the film that we are confident will really put Yorkshire on the map globally.”
‘A Playground Like No Other’ premiered at Everyman Cinemas in Leeds on Monday 1 August, Yorkshire Day.
The Project Yorkshire campaign is supported by Local Authorities, Local Enterprise Partnerships and a range of organisations and businesses in Yorkshire.