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Digital Marketer - Integrated Degree Apprenticeship - BA (Hons) Professional Practice in Digital Marketing

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Digital Marketer - Integrated Degree Apprenticeship - BA (Hons) Professional Practice in Digital Marketing



    Year of entry: 2019 
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Course Overview

​This work-based programme is designed to provide the essential knowledge, understanding, skills and experience required to operate effectively and lead on the creation and execution of digital marketing strategy. Core areas of the programme focus on developing a broad understanding of the principles for marketing, web technologies and consumer behaviours.

This apprenticeship is suitable for digital marketers and aspiring digital marketing executives, search engine optimisation specialists and digital marketing account managers. It will allow apprentices to combine workplace learning opportunities with university studies, bringing together theories and practice that relevant to the organisation in which they work.

  • Apprenticeships are designed by industry professionals and are aimed at employees. They can be suitable as a way of upskilling existing members of staff or as a pathway for new recruits.
  • Small groups, specially-designed learning sessions will ensure that apprentices get the most out of their time in workshops and lectures.
  • Typically, 20% of the apprenticeship will be 'off-the-job' – this includes work-based projects and job-related activities.
  • There are no direct fees paid by the apprentice as the programme is supported through the apprenticeship levy.
  • Successful apprentices will gain a degree in Digital Marketing.
  • Apprentices will be eligible to apply for membership of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing, and the British Computer Society (professional membership fees apply).​

Why study with us?

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Course Information

About this course >

Programme Duration and Delivery

It will typically take three years to complete the Apprenticeship, however there may also be opportunities to join part way through the programme if candidates have considerable experience in a particular area. Apprentices will benefit from lectures and seminars, delivered at Leeds Trinity University. On-campus learning is supported by a variety of online tasks and independent research activities which can be undertaken in the workplace.  

Find out more

Phone – 0113 283 7284

Email – ​

Twitter - @LTUBusinessNet

LinkedIn – Leeds Trinity ​University ​

Further Study

Modules >

​Year 1

Starting Your Learning Portfolio

Negotiated Learning: Principles of Content Creation and Channel Management:

  • Understand the concepts, principles and theories of marketing
  • Discriminate between the four marketing principles and their relation to business
  • Understand the role of content marketing through media channels, relationship management systems and communication platforms
  • Demonstrate understanding of the diversity of research methodologies ​, platforms and technologies   

Negotiated Learning: Projects in the Workplace

Work-based project

Year 2

Designing Practitioner Research

Negotiated learning: Customer Relationship Management:

  • Manage, plan, specify and report on digital marketing projects
  • Manage and optimise key channels and content within a digital marketing plan
  • Manage E-commerce strategies and models
  • Apply a marketing mix to meet customer expectations
  • Accurately record and draw conclusions for all types of statistical analysis
  • Engage communities through Email Marketing and Social Media

Work-based project

Year 3

Advancing Your Portfolio Towards End-Point Assessment

Negotiated learning: Digital Marketing Strategies:

  • Apply the appropriate tools for a data-led approach to analyse marketing information and platforms
  • Contribute to business planning and marketing strategies
  • Identify, recognise and understand external business intelligence
  • Interpret, communicate and brief internal or external stakeholders on digital business

Work-based project

Learning and Teaching >


​Throughout the programme, apprentices are assessed via various methods including:

  • Reports
  • Presentations
  • Professional discussions
  • Assignments
  • Work-based projects

Apprentices will also create a portfolio of evidence throughout the programme to allow them to demonstrate how they have achieved the knowledge, skills and behaviours set out in the Apprenticeship standard. Evidence may include reports, reflective logs and formative assessments.

Upon completion of the degree, each apprentice will undertake the "end-point assessment" which has been designed to enable the apprenticeship to be completed in accordance with the Digital Marketer Degree Apprenticeship Standard. The end-point assessment will consist of a report on the work-based project, an interview.

Entry Requirements >

​Entry requirements are agreed with the employer but will typically include A-Levels or equivalent experience. Apprentices will be required to achieve Level 2 English and Maths.​

Student Finance >

UK & EU Students:

​Degree Apprenticeships are fully funded by the employer if their wage bill over £3 million each year. The government will fund up to 95% of the apprenticeships course fees, up to the relevant funding gap, if the organisation has paid into the levy at least once during the financial year or if the organisation has spent all its levy.  Read guidance on ho​w to pay the apprenticeship levy.​ ​

Additional Costs

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