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Business to Business (B2B) Sales - Degree Apprenticeship

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Business to Business (B2B) Sales - Degree Apprenticeship



    Year of entry: 2019 
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Course Overview

This work-based programme is designed to provide the essential knowledge, understanding, skills and experience required to operate effectively and successfully in a sales role.

The Degree Apprenticeship has been specially designed, and is delivered in partnership with Consalia, a global sales organisation.

This Apprenticeship is suitable for school/college leavers, and careers changers who wish to pursue a career in business to business sales, or to those already in sales roles. It will allow apprentices to combine workplace learning opportunities with theoretical knowledge gained through a number of formal classes which are relevant to the organisation in which they work.

Why study with us?

  • Apprenticeships are designed by industry professionals and are aimed at employed people. They can be suitable as a way to upskill existing members of staff or as a pathway for new recruits.
  • Small groups, and specially-designed learning sessions will ensure that apprentices get the most out of their time in workshops and lectures.
  • 20% of the apprenticeship will be 'off the job'- this includes work-based projects and job related activities.
  • There are no direct fees paid by the apprentices as the programme is supported through the apprenticeship levy.
  • Successful apprentices will gain a BSc Professional Practice in Business to Business Sales.​
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Course Information

About this course >


Entry requirements are agreed with the employer but typically include 'A' Levels or equivalent experience. Apprentices will be required to achieve Level 2 English and Maths.



We offer extensive support to all of our apprentices – whatever their background or academic experience. This includes access to our peer support mentors and The Learning Hub, which gives tailored support for academic skills.

Further Study

Modules >

Year 1

Learning Review

Planning Personal and Professional Development

Negotiated Learning: Principles of B2B Selling 

Planning Practioner Projects

Work-based Project

Year 2

Portfolio Planning

Negotiated Learning: Consultative Selling Skills

Work-based Project

Year 3

Advanced Portfolio Planning

Negotiated Learning: Professional Sales Practitioner

Work-based Project

End-Point Assessment

Learning and Teaching >

Learning, Teaching and Assessment

Programme Duration and Delivery

It will typically take three years to complete the Degree Apprenticeship, however, there may also be opportunities to join part way through the programme if candidates have considerable experience in a particular area. ​

Apprentices will benefit from lectures and seminars, delivered on campus or in-company. Learning is supported by a variety of online tasks and independent research activities which can be undertaken in the work place. Each apprentice will create a learning plan which will allow them to develop their own unique pathway to their personal and professional goals.


Throughout the programme apprentices are assessed via various methods including:

  • Reports       
  • Presentations
  • Sales pitches  
  • Assignments
  • Work-based projects 

Apprentices will also create a learning journal throughout the programme in order to allow them to demonstrate how they have achieved the knowledge, skills and behaviours set out in the Apprenticeship standard.


The final part of the Apprenticeship is the 'end-point assessment' which is an integral part of the degree. This is based on a substantial work-based project which is agreed by both the employer and the University in the final six months of the Apprenticeship, an interview and sales pitch.

Entry Requirements >

​Entry requirements

​Entry requirements are agreed with the employer. Apprentices will be required to achieve Level 2 English and Maths.

Student Finance >

Additional Costs

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