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Business to Business (B2B) Sales - Degree Apprenticeship

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Business to Business (B2B) Sales - Degree Apprenticeship



    Year of entry: 2019  2020 
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Learn more about apprenticeships


Course Overview

​​​This work-based programme is designed to provide the essential knowledge, understanding, skills and experience required to operate effectively and successfully in a sales role.

This apprenticeship is suitable for school/college leavers and careers changers who wish to pursue a career in business-to-business (B2B) sales, or to those already in sales professional roles such as; account managers, business development managers and sales specialist roles. It will allow apprentices to combine workplace learning opportunities with theoretical knowledge gained through a number of formal classes which are relevant to the organisation in which they work.

The B2B Sales Degree Apprenticeship has been specially designed and is delivered in partnership with global sales organisation Consalia a business-led education provider dedicated to delivering Business-to-Business excellence. 

Why study with us?

  • ​​Apprenticeships are designed by industry professionals and are aimed at employed people.
  • They can be suitable as a way of upskilling existing members of staff or as a pathway for new recruits.
  • Small groups and specially-designed learning sessions will ensure that apprentices get the most out of their time in workshops and lectures.
  • 20% of the apprenticeship will be 'off-the-job' – this includes work-based projects and job-related activities.
  • There are no direct fees paid by the apprentices as the programme is supported through the apprenticeship levy.
  • Successful apprentices will gain a degree in Business-to-Business Sales, whilst also having the opportunity to become Association of Professional Sales accredited (professional membership fees apply). 

About Consalia
Consalia is a global sales company driven by a passion to make sales the world's most sought-after profession. Grounded in research, their unique system for learning offers a distinctive approach to learning development that genuinely transforms sales performance.

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Course Information

About this course >

This degree apprenticeship intends to develop and strengthen the leadership and management skills of new and existing managers. It is designed for everyone from individuals at the start of their careers, to those who wish to obtain a degree in management to enhance the practical knowledge they have already gained.

Programme Duration and Delivery

It will typically take three years to complete the Degree Apprenticeship, however, there may also be opportunities to join part way through the programme if candidates have considerable experience in a particular area. ​

Apprentices will benefit from lectures and seminars, delivered on campus or in-company. Learning is supported by a variety of online tasks and independent research activities which can be undertaken in the work place. Each apprentice will create a learning plan which will allow them to develop their own unique pathway to their personal and professional goals.​

Why LTU?

  • Top Mainstream University in Yorkshire for teaching quality and student experience.
  • Excellent experience of working with private sector employers.
  • Leeds Trinity University situated on the outskirts of Leeds with good transport links
  • Supportive community where students are a name not a number.​​

Find out more

Phone – 0113 283 7284

Email – ​

Twitter - @LTUBusinessNet

LinkedIn – Leeds Trinity ​University ​

Further Study

Modules >

Year 1 - Starting Your Apprenticeship Learning Portfolio 

Learning Skills for Apprentice

​Negotiated Learning: Principles of B2B Sales: 

  • B2B Sales Environment
  • Market Insights and Performance Management
  • Social Selling and Sales Communication​)

Negotiated Learning: Projects in the Workplace 

Year 2 - Reviewing & Planning Portfolio Enhancements 

Designing Practitioner Research 

Negotiated Learning: Consultative Selling Skills:

  • Commercial Acumen
  • Solution Selling
  • Psychology of Selling and Negotiation

Work-based Project

Year 3 - Advanced Your Portfolio Towards the End Point Assessment 

Negotiated Learning: Professional Sales Practitioner

  • Professional and Ethical Selling
  • Strategic planning in B2B Sales 

Work-based Project

End-Point Assessment

Learning and Teaching >


Throughout the programme apprentices are assessed via various methods including:

  • Reports       
  • Presentations
  • Sales pitches  
  • Assignments
  • Online tests
  • Work-based projects 

Apprentices will also create a portfolio of evidence throughout the programme to allow them to demonstrate how they have achieved the knowledge, skills and behaviours set out in the Apprenticeship standard. Evidence may include reports, reflective logs, formative assessments and learning journals.

Upon completion of the degree, each apprentice will undertake the "end-point assessment" which has been designed to enable the apprenticeship to be completed in accordance with Business-to-Business Sales Degree Apprenticeship Standard. The end-point assessment will consist of a final work-based project, a presentation, panel interview and a sales pitch.

Entry Requirements >

​Entry requirements


Entry requirements are agreed with the employer but typically include 'A' Levels or equivalent experience. Apprentices will be required to achieve Level 2 English and Maths. ​

Student Finance >

UK & EU Students:

​Degree Apprenticeships are fully funded by the employer if their wage bill over £3 million each year. The government will fund up to 95% of the apprenticeships course fees, up to the relevant funding gap, if the organisation has paid into the levy at least once during the financial year or if the organisation has spent all its levy.  Read guidance on how to pay the apprenticeship levy.​ ​

Additional Costs

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