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Monday, 01 March 2021 - Sunday, 07 March 2021

  • Consumer and Customer Insight with Mark Sebright

    There is a fundamental rule of business that we cannot sell to everyone at the same time. It is a simple fact that not everyone is in market for our offer. (Otherwise, surely one coffee bar would suffice instead of the dozens of options we have to choose from in any given town?) Trying to market to everyone is simply a waste of financial and time resources. So, we need to be able to target our marketing communications to those buyers who represent our ‘best opportunity’.

  • Kaori Nagai, Imperial Beast Fables: Animals, Cosmopolitanism, and the British Empire

    Join the Leeds Centre for Victorian Studies (LCVS) in their next #LCVSVirtual event on Friday 5 March as they look to explore the significance of non-European beast fables in 19th century British Empire.

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