Leeds Trinity University begins a Degree Apprenticeship in Business-to-Business (B2B) Sales this week.
The three-year programme, which has been developed in partnership with global sales company Consalia, will teach the skills, knowledge and behaviours for individuals to become effective B2B sales professionals.
It will combine university study alongside paid work, through a Level 6 degree qualification delivered over three years.
Professor Ray Lloyd, Deputy Vice-Chancellor at Leeds Trinity University, said: "All of our professional Apprenticeships are developed in partnership with employers so to have worked with one of the largest sales performance companies in the world on this Apprenticeship is fantastic.
"We're very proud to be one of only two training providers in the UK to deliver the B2B Sales Apprenticeship with Consalia, and we're looking forward to welcoming our first cohort of apprentices in October."
The Apprenticeship, which is aimed at people already working in sales, and organisations who are looking to employ salespeople, will be delivered through blended learning including group workshops and seminars at Leeds Trinity, virtual e-learning, and one-to-one sessions.
Modules with cover: the B2B Sales Environment; Market Insights; Psychology of Selling and Negotiating; Customer Experience; Professional and Ethical Sales Practice; Strategic Planning; and more. Apprentices will develop three work-based sales projects to embed their learning into the workplace and undertake industry-relevant assessments which might include sales pitches, presentations and market research analyses. Apprentices will also benefit from membership of the Association of Professional Sales (APS) whilst they study.
Dr Philip Squire, CEO at Consalia, said: "We are enormously excited to partner with Leeds Trinity. They have a uniquely 'student-centric' approach to work-based learning and a wonderful campus environment."
Consalia is a global sales performance improvement company, working with some of the world's notable organisations to deliver top-line growth.
The first programme at Leeds Trinity begins on Monday 8 October 2018 with 25 apprentices.