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Meet the Business graduate selling trainers for £1,000 (or more!)

Posted on 05 September 2018


A Business graduate from Leeds Trinity University has been awarded a grant to support his e-commerce store which buys and sells exclusive trainers all over the world.

22-year-old Oliver Macer, from Boston Spa, received the funding through the University's Inspiring Futures Enterprise Fund to support his company – The Lifestyle – which began as a hobby in 2014, but turned into a business in 2016.

Oliver said: "At first, I just wanted to own some exclusive trainers, which can be really expensive, so I started buying and selling to afford the shoes I wanted. I never thought it would grow to the point where I'm earning as much as my full-time job!"

Oliver mainly sources Nike and Adidas trainers, which are collaboratively designed with influential people in the fashion world such as Kanye West and Virgil Abloh. They are often released in limited numbers and sell-out within seconds.

"Releasing in limited numbers means demand outweighs supply," said Oliver. "So if you manage to buy a pair on release day, chances are you can double, triple or quadruple your money spent. I've bought and sold to people from Australia, Thailand, America, Germany and many more, and once a pair has sold out, I've dealt with people paying upwards of £1,000 or more, for a single pair of trainers."

Oliver has big ambitions for his company and is using his £500 bursary from the University to develop his website, invest in newsletter marketing and collaborate with influential social media users to help gain brand awareness.

Phil Williams, Start-up Business Advisor at Leeds Trinity University, said: "The University is delighted to be able to support Oliver through the Inspiring Futures Programme – which is all about supporting our students and recent graduates to excel and fulfil their potential. Oliver has achieved great success with his business so far and has continued to develop the company alongside gaining full-time employment, which is a testament to his hard work. I wish Oliver the best of luck, and look forward to seeing the business continue to grow in the future."

Phil is based at The Enterprise Centre at Leeds Trinity, which provides support, for free, to students and graduates who want to develop their own business or freelance career. For more information about The Enterprise Centre and the Inspiring Futures Enterprise Fund, visit

For more information about Oliver's business, The Lifestyle, visit