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LTBN: Why every business needs a voice strategy


​​Join us on Wednesday 26 February as we host the next Leeds Trinity Business Network (LTBN) meeting to look at why every brand needs a voice strategy.

What's happening?

In our next session, Sophie Hind and Igor Stark from Voiceworks will demystify what's happening in voice and audio in 2020, discuss the opportunities that exist for brands to engage with their customers, and outline what you need to consider for a successful voice and audio strategy.

You will find out how your customers may already be searching for you through voice and what you can do to become voice search ready. With live examples of brands who are already in the voice technology space, and a glimpse into the future and what's coming next, you will leave informed and confident about the future of voice technology, and gain some great practical and simple tips for your business.


Wednesday 26 February
1.00 – 2.30pm


Leeds Trinity University, Brownberrie Lane, Horsforth, Leeds, LS18 5HD (For this session, please join us in the main atrium space for networking (accessible via the glass-fronted main entrance).

How can I book?

Please click here for the LTBN Eventbrite registration page and input your details as required

Further information

About Voiceworks

Voiceworks is a voice-first, full-service consultancy. Covering all aspects of audio from concept and ideology to production and execution, Voiceworks has the expertise to deliver and produce voice tech, voice search, audio content and creative audio branding.

The Voiceworks team consists of voice, audio, tech and SEO specialists, many of whom have a commercial radio background, with an innate understanding of how brands can build relationships with consumers in the audio world. The content team are also experts in production for public service broadcasters.

The agency's ambition for the voice market is to not just deliver what we already know is possible, but to push the boundaries of what voice could be.

Sophie Hind, Managing Director, Voiceworks

Sophie Hind has built a successful career working in strategic roles with some of the biggest media companies in the UK. Sophie joined Voiceworks in September 2018 to play a lead role in establishing the agency.

Before joining Voiceworks, Sophie was the Regional Strategy Director at Global for nine years. In this position, Sophie played a leading role in improving operational efficiency and delivering successful technology projects, as well as running regional radio stations across the UK. Prior to this, Sophie also held roles at ITV, Jazz FM and Capital Radio Group.

Sophie is an expert in business transformation and she also has a passion for harnessing new technology.

Igor Stark, Head of AI and Discoverability, Voiceworks

Igor has 12 years' worth of strategic digital marketing experience, working for some of the biggest global media agencies.

Prior to joining Voiceworks, Igor worked for Mindshare, the7stars and Ogilvy, leading global search strategy and analytics projects. He worked on international and major household brands including HSBC, Papa Johns, Scandinavian Airlines and Nestlé, for whom he created a pioneering eRetail marketing bible and was recognised for his visionary approach.

Igor joined Voiceworks in February 2019 and brings an innovative analytical approach to his work, fuelled by his passion for studying human consumption behaviour patterns.

Find out more

If you're unable to attend this event but would like to be informed of upcoming networking events, please email Events Coordinator Christopher Hulme​ or call on 0113 467 3942.

Sessions include a buffet lunch and networking from 1.00 – 1.30pm, followed by introductions and guest speakers from 1.30 – 2.30pm. There are usually 60-80 members at each event, with a different theme relevant to boosting business. Events take place every two months.

Further dates for 2020

  • Wednesday 22 April
  • Wednesday 3 June