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Marketing for Business Success Workshop


​​​To succeed – all businesses, irrespective of type or purpose – requires marketing.

In this free evening workshop, led by a qualified marketing consultant with more than 25 years industry experience, you’ll learn the fundamentals of business marketing.

What’s happening?

We’ll deliver, in simple-to-understand language, marketing planning and management practice, and how to integrate these concepts into your business plan as actionable strategies that will make a material difference to your performance.

We’ll cover:

  • Marketing basics
  • Understanding your customer and marketplace
  • Building your marketing plan
  • Managing your marketing plan

You will leave feeling informed, inspired and ready to take action!

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.


5.30 Registration and refreshments
6.00 Marketing function in your businesses (discussion)
6.30 Introduction to the fundamentals of business marketing
7.00 Building and managing your marketing plan
8.00 Finish


Wednesday 14 March 2018
5.30 - 8.00pm


Leeds Trinity University, Brownberrie Lane, Horsforth, Leeds LS18 5HD, Room AG32

How to book?

Businesses up to three years old with a desire to grow and develop are encouraged to attend this event. You might also be eligible for support through the Ad:Venture programme – including access to free workshops and funding.

Please register for a ticket via our Eventbrite page and answer a few questions to check eligibility. We'll contact you to confirm your attendance, if you are eligible for this workshop.

Further Information

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.