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Digital Marketing

BA Honours

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Digital Marketing

BA Honours



    Year of entry: Sept 2020 
  • Course Type:  Full time (3 years)
    Foundation (4 years)
  • Tariff Points: 112
  • Study Abroad:
  • Placements:
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Course Overview

Attention is the world's most valuable commodity. We'll show you how to attract people's attention using digital media. You'll learn how to turn that attention into an audience, and how to grow an audience into a community.

We'll teach you to understand your role as both consumer and content provider. You'll make, create and leverage all types of media, whether for entertainment, education, advertising, idea-generation or changing the world.

Why study with us?

• Our programme has been designed in close collaboration with a range of local marketing employers to create graduates able to fill the skills gap in the contemporary jobs market.

• Develop your portfolio. We'll challenge and inspire you to create projects based on your own ideas and interests, and show you how professionals manage those projects, even when the brief keeps changing!

• Real-life experience. You'll gain invaluable professional experience by working on real client briefs and pitches and completing professional work placements.

Subject Focus Days

Are you a Year 12 student looking to start a degree in September 2021? Subject Focus Days are designed as taster days of what it's like to study each subject at Leeds Trinity.

Find out more and book your place here.

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TOP 25

We're in the top 25 in the UK for teaching and course satisfaction.

(Guardian University Guide 2020)


professional work placements with all standard undergraduate degrees.


of our graduates in work or further study within six months.

(Destinations of Leavers from Higher Education Survey 2017 - latest data available)

Course Information

About this course >

You'll study key theoretical aspects of digital marketing, managing media channels, brand value, and project management. You'll get to choose some of your own projects, sometimes in groups, and you'll pitch, propose and plan your assignments, practicing the agile work skills you'll need in this fast-moving industry.

Our hands-on approach means you'll learn through doing, interacting with tutors and industry professionals in the classroom, online and through social media tasks. You'll mix day-to-day tactics with strategic planning to understand all roles and tasks within a digital marketing campaign or media launch. And you'll gain invaluable experience and industry contacts through our series of professional work placements.

You'll graduate with a strong portfolio of work and professional experience that will showcase your talent to prospective media and marketing employers, preparing you for an exciting career.

Leeds Trinity University courses terms and conditions

Further Study

​Following the course, you will be qualified to study at postgraduate level in areas such as MA Marketing, MA Creative Writing and MA Journalism, which we provide here at Leeds Trinity.

Modules >

Year 1

In year one you will study a range of cores modules that will cover a combination of practical and theoretical subjects related to your degree. These will include Analysing Media and Culture, which will explore subjects such as advertising, news and identity via a range of theoretical concepts. Image Creation provides an introduction to the terminology of digital imaging, DTP, website and mobile design. An examination of software and hardware used in the industry, with key terms such as resolution, colour depth, layout, typography, interface, structure of HTML and multimedia asset creation and delivery will be explored. Online Storytelling introduces the practical skills and knowledge required to put media online, and an overview of the online platforms and applications needed to facilitate that process. Online Platforms explores how different media can be combined on platforms, or presented across channels to create a holistic and coherent online presence. Marketing Fundamentals will explain the nature of the marketing concept and its application in a range of commercial and non-commercial contexts.

Year 2

Core modules include: Researching Media, Film and Culture, which introduces you to a range of approaches to research in the fields of media, film and culture, and to the processes involved in formulating a research proposal. Online Community Management will look at online community management and customer service, social content and engagement planning and introduce social media analytics, including those for advertising on social networks and online communities. Marketing Communications is designed to provide a framework to better understand the individual elements of the marketing communications mix and their effectiveness, within today’s marketing environment. Your second year work placement will build upon year one work, helping develop skills in team and group work. Option modules include the following: Script to Screen, Digital Effects, Radio and Podcast Production, Documentary: Theory and Practice, Digital Narratives, and PR in Practice, Media, Culture and Society, Understanding Disney, Myths, Meaning and Movies, Television Genres, Service Marketing, Politics, Culture and Everyday Life and a Negotiated Study module.

Year 3

In your final year you will study one core Media module - Media, Film and Culture Research A which builds on skills introduced in years one and two. You will apply specific research skills to an extended piece of independent work. The topic of which will reflect your personal interests. You will also choose between either Marketing Strategy and Planning or e-Business and e-Marketing. You will have a greater choice of option modules in year three, which will include the following: Creative Media, Advanced Documentary and Advanced Short Film Production, Contemporary Cult TV, Contemporary Cultural Issues, Film and Television Adaptation, Science Fiction, Transmedia Production, PR Management, Entrepreneurship and Creativity, Professional Learning Through Work, Business Ethics, Leadership, International Marketing and a Negotiated Study module.

Learning and Teaching >

Undergraduates on the Digital Marketing degree programme are taught by academic staff from both departments and modules are delivered through a combination of lectures, workshops and small group seminars as well as practical "hands-on" sessions, with a particular focus on social media and online technologies.

On this programme students undertake two 20-credit Professional Development and Placement modules, which include six-week professional work placements in the summer term of Level 4 and Level 5. Media and Marketing students have the opportunity to gain work experience in both the Media and/or the Marketing sectors. Before their work placements, students are fully prepared and briefed and afterwards, they are encouraged to reflect on the experience. Our professional work placements are a pivotal part of the degree programme and invariably help students to find their first job after graduation.

At Level 6, all students undertake a 40-credit Media Research module and they also have the opportunity to do a range of marketing modules which have professionally-focused and industry-relevant assignments. A further option is the "Professional Learning through Work" module, which will involve the negotiation of a special project with an employing organisation, which is approved by academic staff at Leeds Trinity. All of these module options are designed to provide students with the opportunity to develop their critical thinking skills, to showcase their understanding and to generate a network of industry contacts, which will help to get them into their chosen career areas. #expand#

At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping students achieve their academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum and professional work placements included in all our undergraduate programmes.

The key themes of our strategy are student confidence, professionalism and social responsibility. To help students achieve their potential we emphasise learning as a collaborative process, with a range of student-led and directed activities. This approach ensures that students fully engage in shaping their own learning, developing their critical thinking and reflective skills so that they can identify their own strengths and weaknesses, and use the extensive learning support system we offer to shape their own development. Our full Learning, Teaching and Assessment Strategy can be accessed here.

All students are encouraged to develop professional skills and links with employers throughout their degree and offered the opportunity to get involved with production projects which can be campus-based or involve liaising with external clients. This allows students to build up their skills, CV and portfolio in preparation for competing in the jobs marketplace. Students also have the opportunity throughout the course to engage in extra-curricular activities and volunteering.

Extensive use is made of Moodle on this degree programme, the Leeds Trinity Virtual Learning Environment (VLE), to support 24/7 learning and to provide access to e learning resources both on and off-campus.


A variety of assessment methods are used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed. There is some scope for students to be involved in negotiating and evaluating some assessment.

Assessments tailored to this course include the production of portfolios of work, individual and group presentations as well as coursework reports research projects and more traditional seen and unseen exam papers.

In addition to each of your module assessments you will take a programme level assessment in each of the first and second year of your programme. This is designed to assess your understanding of everything you have been taught and to help you to understand how different elements of your degree fit together to make a coherent programme.

You will be given weekly directed activities to complete in each module. These will contribute marks towards the final module assessment and reward engagement with the content of the module. They will also help you to check your understanding of what has been taught. Some of these activities may include further reading or preparation tasks for seminars.

Some of the tasks will be completed online and may include quizzes which provide you with instant feedback on your understanding of the module content. In some modules lecturers may place some of the taught content on videos which you may be required to watch prior to attending a class. This will free up time for you to work on meaningful projects in class.

On this programme there are some assessments which are marked on a pass/fail basis rather than graded. Please note that these assessments are excluded from the calculations made to produce the figures published in the Key Information Set (KIS) for this programme/subject.

Entry Requirements >

Typically, our entry offer for this degree course is 112 UCAS tariff points.

​Other requirements: For the old GCSE system we require grade C or above and for the new GCSE grading system we will accept grade 4 or higher in English Language​.​ ​

We welcome students with a wide range of qualifications such as A Levels, BTECs and accredited Access courses. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

​If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another higher education institution, you may be able to enter the course at Level 5 or 6. For more information, read our student guide to the Recognition of Prior Certified Learning.

We accept a variety of international equivalent qualifications and Leeds Trinity interviews international candidates. Typically, this is a call at a mutually convenient time. 

If you are unsure about the acceptance of a particular qualification you can check with our Admissions Team on 0113 283 7123 or email​​.

Student Finance >

UK & EU Students:

Tuition fees cost £9,250 a year for this course in 2019/20. Part-time tuition fees would be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future yearsFind out more here.

Living costs will also need to be taken in to consideration. Find out more about accommodation and costs here.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study. Get more information about bursaries and scholarships here.

International Students:

Tuition fees cost £12,000 per year for this course starting in 2019-20. Part-time study is not available for international students on a Tier 4 Student VisaFind out more

Additional Costs

​​We advise students to budget for the following in addition to annual tuition fees:

  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. We recommend £390* as an average annual budget for learning resources if you decide this is for you. *This figure is based on the Department of Work and Pensions course costs allowance 2015.

  • Field trips may occur during this course and either fully or partly subsidised by the University.  

  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. 

  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

Placement Opportunities

​We are one of only a few UK universities to build professional work placements into every degree. You'll complete two professional work placements, which will give you the chance to graduate with up to three months' professional work experience without having to take a sandwich year out.

We have strong links with key employers in the region and beyond, including the BBC; ITV; independent production companies working in film, television and new media; marketing, PR and advertising agencies; Leeds International Film Festival; and media departments in schools and colleges.

Graduate Opportunities

You'll graduate ready for a career as a digital media and marketing professional in a wide range of organisations. You'll also be well-qualified for creative media roles, as well as freelance and entrepreneurial opportunities.

Campus Life

What is Discover Uni?

What is Unistats?
Unistats is the official site that allows you to search for and compare data and information on university and college programmes from across the UK. The site draws together comparable information on those areas that students have identified as important in making decisions about what and where to study.

Digital Marketing Unistats
For some of the Unistats in the box to your right, the results you’ll see are actually a combination of results from our other related programmes. This is because we keep our programme sizes low at Leeds Trinity to create a better learning experience, which means there aren’t enough responses for Media and Marketing alone to be represented in the Unistats data.

This lack of published data within Unistats for Media and Marketing at Leeds Trinity doesn’t reflect the quality of the programme – it just reflects the smaller, more personalised learning experience which Leeds Trinity is famed for! If you need any further information on the Unistats data, please just contact us at or on 0113 283 7150.