Undergraduates on the Digital Marketing degree programme are taught by academic staff from both departments and modules are delivered through a combination of lectures, workshops and small group seminars as well as practical "hands-on" sessions, with a particular focus on social media and online technologies.
On this programme students undertake two 20-credit Professional Development and Placement modules, which include six-week professional work placements in the summer term of Level 4 and Level 5. Media and Marketing students have the opportunity to gain work experience in both the Media and/or the Marketing sectors. Before their work placements, students are fully prepared and briefed and afterwards, they are encouraged to reflect on the experience. Our professional work placements are a pivotal part of the degree programme and invariably help students to find their first job after graduation.
At Level 6, all students undertake a 40-credit Media Research module and they also have the opportunity to do a range of marketing modules which have professionally-focused and industry-relevant assignments. A further option is the "Professional Learning through Work" module, which will involve the negotiation of a special project with an employing organisation, which is approved by academic staff at Leeds Trinity. All of these module options are designed to provide students with the opportunity to develop their critical thinking skills, to showcase their understanding and to generate a network of industry contacts, which will help to get them into their chosen career areas. #expand#
At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping students achieve their academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum and professional work placements included in all our undergraduate programmes.
The key themes of our strategy are student confidence, professionalism and social responsibility. To help students achieve their potential we emphasise learning as a collaborative process, with a range of student-led and directed activities. This approach ensures that students fully engage in shaping their own learning, developing their critical thinking and reflective skills so that they can identify their own strengths and weaknesses, and use the extensive learning support system we offer to shape their own development. Our full Learning, Teaching and Assessment Strategy can be accessed here.
All students are encouraged to develop professional skills and links with employers throughout their degree and offered the opportunity to get involved with production projects which can be campus-based or involve liaising with external clients. This allows students to build up their skills, CV and portfolio in preparation for competing in the jobs marketplace. Students also have the opportunity throughout the course to engage in extra-curricular activities and volunteering.
Extensive use is made of Moodle on this degree programme, the Leeds Trinity Virtual Learning Environment (VLE), to support 24/7 learning and to provide access to e learning resources both on and off-campus.
A variety of assessment methods are used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed. There is some scope for students to be involved in negotiating and evaluating some assessment.
Assessments tailored to this course include the production of portfolios of work, individual and group presentations as well as coursework reports research projects and more traditional seen and unseen exam papers.
In addition to each of your module assessments you will take a programme level assessment in each of the first and second year of your programme. This is designed to assess your understanding of everything you have been taught and to help you to understand how different elements of your degree fit together to make a coherent programme.
You will be given weekly directed activities to complete in each module. These will contribute marks towards the final module assessment and reward engagement with the content of the module. They will also help you to check your understanding of what has been taught. Some of these activities may include further reading or preparation tasks for seminars.
Some of the tasks will be completed online and may include quizzes which provide you with instant feedback on your understanding of the module content. In some modules lecturers may place some of the taught content on videos which you may be required to watch prior to attending a class. This will free up time for you to work on meaningful projects in class.
On this programme there are some assessments which are marked on a pass/fail basis rather than graded. Please note that these assessments are excluded from the calculations made to produce the figures published in the Key Information Set (KIS) for this programme/subject.