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How does human behaviour affect how people engage with the digital world? If you understand behaviour patterns, can you produce media that makes a big impact?

Media and Psychology explores the digital media revolution and its impact on how we learn about the world, create our own identity, relate to others, and engage in the daily activities of working and living.

Course Benefits

Make an impact. Learn how to produce effective digital media that responds to the psychological aspects of modern digital media behaviour.

Learn from the experts. Our lecturers are recognised authorities in media and psychology, with national and international research and publishing profiles.

Develop the skills employers want. Employer demand is high for graduates with knowledge and skills in this growing area of study.

Be at the forefront. You’ll learn by completing interactive and engaging activities based on live developments in digital media and psychology.

More reasons to choose Leeds Trinity University

Course Information

You’ll learn about online behaviour patterns, understanding how successful digital media production works with them to provide satisfying user experiences.

You’ll study the fundamental principles of psychology, learning how to apply them to the social issues relevant to digital media design such as behaviour, emotion and gender.

From a media perspective, you’ll explore how users interpret texts and images, the variety of narrative forms online, and the nature of the creative industries.

Bringing both subjects together, you’ll delve into the developing field of big data, learn about predictive modelling and unpick the user experience, looking at motivation, triggers and behaviour change. You’ll also study cyber psychology and the behavioural issues specific to digital and online media, such as online identity, bullying, addiction, cyber security and virtual intelligence.

Putting theory into practice, you’ll complete two professional work placements as part of your degree. By the time you graduate, you’ll have been able to develop a distinctive set of skills, knowledge and practical experience that employers are looking for now. It’s your chance to make a big impact in an ever-evolving field and be at the forefront of future developments in media psychology.

Learning and Teaching

​Year 1 - 17.1% of scheduled learning and teaching; 231 hours of scheduled learning and teaching; 899 hours of independent teaching; 224 hours on placement

Year 2 – 15.7% of scheduled learning and teaching; 215 hours of scheduled learning and teaching; 915 hours of independent teaching; 240 hours on placement

Year 3 – 12.3% of scheduled learning and teaching; 148 hours of scheduled learning and teaching; 1,052 hours of independent teaching

At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping students achieve their academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum and professional work placements included in all our undergraduate programmes.
The key themes of our strategy are student confidence, professionalism and social responsibility.  To help students achieve their potential we emphasise learning as a collaborative process, with a range of student-led and directed activities.  This approach ensures that students fully engage in shaping their own learning, developing their critical thinking and reflective skills so that they can identify their own strengths and weaknesses, and use the extensive learning support system we offer to shape their own development.  Our full Learning, Teaching and Assessment Strategy can be accessed here.
Undergraduates on the Media and Marketing degree programme are taught by academic staff from both departments and modules are delivered through a combination of lectures, workshops and small group seminars as well as practical "hands-on" sessions, with a particular focus on social media and online technologies.
On this programme students undertake two 20-credit Professional Development and Placement modules, which include six-week professional work placements in the summer term of Level 4 and Level 5. Media and Marketing students have the opportunity to gain work experience in both the Media and/or the Marketing sectors. Before their work placements, students are fully prepared and briefed and afterwards, they are encouraged to reflect on the experience. Our professional work placements are a pivotal part of the degree programme and invariably help students to find their first job after graduation.
At Level 6, all students undertake a 40-credit Media Research module and they also have the opportunity to do a range of marketing modules which have professionally-focused and industry-relevant assignments. A further option is the "Professional Learning through Work" module, which will involve the negotiation of a special project with an employing organisation, which is approved by academic staff at Leeds Trinity. All of these module options are designed to provide students with the opportunity to develop their critical thinking skills, to showcase their understanding and to generate a network of industry contacts, which will help to get them into their chosen career areas.
All students are encouraged to develop professional skills and links with employers throughout their degree and offered the opportunity to get involved with production projects which can be campus-based or involve liaising with external clients. This allows students to build up their skills, CV and portfolio in preparation for competing in the jobs marketplace. Students also have the opportunity throughout the course to engage in extra-curricular activities and volunteering.
Extensive use is made of Moodle on this degree programme, the Leeds Trinity Virtual Learning Environment (VLE), to support 24/7 learning and to provide access to e learning resources both on and off-campus.


Breakdown of course assessment:

Year 1 – 83.3% coursework; 15% practical exams

Year 2 – 66.7% coursework; 16.7% written exams; 16.7% practical exams

Year 3 – 83.3% coursework; 16.7% practical exams

A variety of assessment methods are used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed.  There is some scope for students to be involved in negotiating and evaluating some assessment.

Assessments tailored to this course include the production of portfolios of work, individual and group presentations as well as coursework reports research projects and more traditional seen and unseen exam papers.

In addition to each of your module assessments you will take a programme level assessment in each of the first and second year of your programme. This is designed to assess your understanding of everything you have been taught and to help you to understand how different elements of your degree fit together to make a coherent programme.

You will be given weekly directed activities to complete in each module. These will contribute marks towards the final module assessment and reward engagement with the content of the module. They will also help you to check your understanding of what has been taught. Some of these activities may include further reading or preparation tasks for seminars. Some of the tasks will be completed online and may include quizzes which provide you with instant feedback on your understanding of the module content. In some modules lecturers may place some of the taught content on videos which you may be required to watch prior to attending a class. This will free up time for you to work on meaningful projects in class.

On this programme there are some assessments which are marked on a pass/fail basis rather than graded. Please note that these assessments are excluded from the calculations made to produce the figures published in the Key Information Set (KIS) for this programme/subject.

Typically, our entry offer for this degree course is 112 UCAS tariff points.

Other requirements: For the old GCSE system we require grade C or above and for the new GCSE grading system we will accept grade 4 or higher in English Language​.​ ​

We welcome students with a wide range of qualifications such as A Levels, BTECs and accredited Access courses. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

​​If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another higher education institution, you may be able to enter the course at Level 5 or 6. For more information, read our student guide to the Recognition of Prior Certified Learning.

We accept a variety of international equivalent qualifications and Leeds Trinity interviews international candidates. Typically, this is a call at a mutually convenient time. 

If you are unsure about the acceptance of a particular qualification you can check with our Admissions Team on 0113 283 7123 or email​​.

UK & EU Students:

Tuition fees cost £9,250 a year for this course in 2018-19. Part-time tuition fees would be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future yearsFind out more here.

Living costs will also need to be taken in to consideration. Find out more about accommodation and costs here.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study. Get more information about bursaries and scholarships here.

International Students:

Tuition fees cost £11,250 per year for this course starting in 2017-18. Part-time study is not available for international students on a Tier 4 Student Visa. Tuition fees for 2018-19 will be set in summer 2017Find out more

​​​We advise students to budget for the following in addition to annual tuition fees:

  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. We recommend £390* as an average annual budget for learning resources if you decide this is for you. *This figure is based on the Department of Work and Pensions course costs allowance 2015.

  • Field trips may occur during this course and either fully or partly subsidised by the University.  

  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. 

  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

Liz Cable

​​​I'm the Programme Leader for BA (Hons) Media and Marketing for this newly-updated course which provides a fantastic grounding in the skills needed to succeed in the modern media industry and in marketing.


Academic staff profiles

​A broad-based useful course with industry connections, and based on providing the skills employers tell us they need, whilst allowing plenty of room for creativity and personalising the curriculum to suit your own interests and aspirations.

Relevant research outputs

More about the subject area


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Danielle has good organisational skills which she has brought to the charity which helped greatly as she has been able to keep me and other people involved in the charity up-to-date with what is happening in the near future.

David Sessions

Events Manager at The Forgotten Heroes

Professional Work Placements

We are one of only a few UK universities to build professional work placements into every degree. You’ll complete two professional work placements, which will give you the chance to graduate with up to three months’ professional work experience without having to take a sandwich year out.

You’ll complete a five-week placement in your first year and a six-week placement in your second year, which can take place in the UK or abroad. You’ll also have the opportunity to complete a year-long Professional Learning through Work module, which involves working with an employer on a live project.

More about placements

You’ll graduate with a range of skills that will prepare you for a successful career in television, film, clinical or occupational psychology, radio, advertising, marketing, human resources, research, healthcare and education. Many of our graduates have set up their own businesses and work for a wide range of companies, such as the BBC, Sky and ITV.

​Following the course, you will be qualified to study at postgraduate level in areas such as MA Marketing, MA Creative Writing and MA Journalism, which we provide here at Leeds Trinity.

Our Campus

We can't help but brag – our campus has everything you need for an amazing student life. There is food, drink and entertainment for you and your friends to enjoy, day and night. You'll have access to our £2.2 million sports and fitness centre and find peace and quiet in the Chapel. 

Sleep through your alarm? You can wake up in one of our seven halls of residence, grab your breakfast and head to a lecture all within 15 minutes.  

Our Students’ Union (LTSU) is run by students, for the students so you'll be sure to get the most out of your university life with a range of social activities, clubs and societies whether on campus or in Leeds. 

Book a campus tour

Our campus
Leeds City Centre


Home to over 100,000 students, Leeds is regularly voted the UK's best student city thanks to its amazing nightlife, culture and shopping. It's also aninternationally recognised centre for learning and offers brilliant graduate job prospects.  
You'll be spoilt for choice when you arrive in Leeds, so we've put together a helpful guide to get you started. 
What is Unistats?
Unistats is the official site that allows you to search for and compare data and information on university and college programmes from across the UK. The site draws together comparable information on those areas that students have identified as important in making decisions about what and where to study.

Media and Psychology Unistats
For some of the Unistats in the box to your right, the results you’ll see are actually a combination of results from our other related programmes. This is because we keep our programme sizes low at Leeds Trinity to create a better learning experience, which means there aren’t enough responses for Media and Marketing alone to be represented in the Unistats data.

This lack of published data within Unistats for Media and Psychology at Leeds Trinity doesn’t reflect the quality of the programme – it just reflects the smaller, more personalised learning experience which Leeds Trinity is famed for! If you need any further information on the Unistats data, please just contact us at or on 0113 283 7150.

Ranked top in Yorkshire

We are the top University in Yorkshire for student satisfaction and employability. (NSS 2017)


of our graduates are in work or further study, six months after graduation (DLHE 2016)

Ranked 8th in the UK

We are ranked 8th out of all UK universities for overall student satisfaction with learning opportunities. (NSS 2017)

Ranked top in Yorkshire

We are the top University in Yorkshire for overall student satisfaction with teaching. (NSS 2017)

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