We’ll give you a good grounding in the fundamental principles of business and marketing, teaching you how to conduct market audits, identify your target market and carry out competitor analyses. You’ll study the marketing communications mix and devise strategies for communications campaigns and product launches, as well as learning how the legal system affects businesses.
Rapid advances in technology have completely transformed the way businesses operate, so we’ll explore technology’s impact on business models and practices, and look at new digital strategies for reaching audiences.
Keeping you at the forefront of the latest developments in business and marketing, we’ll bring theory to life through the use of current case studies and real-life examples. You’ll develop the key analytical and research skills sought after by employers, as well as crucial soft skills such as collaboration and how to present effectively.
We’ll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers. You’ll also gain professional work experience through your two professional work placements and a year-long Professional Learning through Work module which involves working on a live business or marketing project with an employer.
Following the course, you will be qualified to study at postgraduate level in areas such as MA Marketing, MA International Business and MBA, which we provide here at Leeds Trinity.