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Attention is the world’s most valuable commodity. This course is all about showing you how to use new and very new media to get people’s attention. You’ll learn how to turn that attention into an audience, and to grow an audience into a community.

This course teaches you to understand your role as both consumer and content provider. You will make, create and leverage all types of media, whether for entertainment, education, advertising, idea-generation or changing the world.


Course Benefits

  • A flexible curriculum that gives you the opportunity to develop transferable media and marketing skills.
  • The chance to learn about current e-marketing and e-commerce techniques.
  • Mutually compatible subject areas that combine to increase your career opportunities.

More reasons to choose Leeds Trinity University

Course Information

You will study key theoretical aspects of media and marketing, learn how the media works and explore how different branches have developed and continue to develop. You will get to choose some of your own projects, sometimes in groups, and you will pitch, propose and plan your assignments, practicing the skills you’ll need in this fast-moving industry.

Our hands-on approach means you learn through doing, interacting with both tutors and industry professionals in classroom, online and social media tasks. You will mix day-to-day tactics with strategic planning to understand all roles and tasks within a marketing campaign or media launch. You will also go on two professional work placements where you will gain invaluable experience.

You will graduate with a strong portfolio of work and professional experience that will showcase your talent to prospective media and marketing employers, preparing you for an exciting career!

Read our full course terms and conditions.


Year 1

In year one you will study a range of cores modules that will cover a combination of practical and theoretical subjects related to your degree. These will include Analysing ​Media and Culture, which will explore subjects such as advertising, news and identity via a range of theoretical concepts. Image Creation provides an introduction to the terminology of digital imaging, DTP, website and mobile design. An examination of software and hardware used in the industry, with key terms such as resolution, colour depth, layout, typography, interface, structure of HTML and multimedia asset creation and delivery will be explored. Online Storytelling introduces the practical skills and knowledge required to put media online, and an overview of the online platforms and applications needed to facilitate that process. Online Platforms explores how different media can be combined on platforms, or presented across channels to create a holistic and coherent online presence. Marketing Fundamentals will explain the nature of the marketing concept and its application in a range of commercial and non-commercial contexts.

Year 2

Core modules include: Researching Media, Film and Culture, which introduces you to a range of approaches to research in the fields of media, film and culture, and to the processes involved in formulating a research proposal. Online Community Management will look at online community management and customer service, social content and engagement planning and introduce social media analytics, including those for advertising on social networks and online communities. Marketing Communications is designed to provide a framework to better understand the individual elements of the marketing communications mix and their effectiveness, within today’s marketing environment. Your second year work placement will build upon year one work, helping develop skills in team and group work. Option modules include the following: Script to Screen, Digital Effects, Radio and Podcast Production, Documentary: Theory and Practice, Digital Narratives, and PR in Practice, Media, Culture and Society, Understanding Disney, Myths, Meaning and Movies, Television Genres, Service Marketing, Politics, Culture and Everyday Life and a Negotiated Study module.

Year 3

In your final year you will study one core Media module - Media, Film and Culture Research A which builds on skills introduced in years one and two. You will apply specific research skills to an extended piece of independent work. The topic of which will reflect your personal interests. You will also choose between either Marketing Strategy and Planning or e-Business and e-Marketing. You will have a greater choice of option ​​​modules in year three, which will include the following: Creative Media, Advanced Documentary and Advanced Short Film Production, Contemporary Cult TV, Contemporary Cultural Issues, Film and Television Adaptation, Science Fiction, Transmedia Production, PR Management, Entrepreneurship and Creativity, Professional Learning Through Work, Business Ethics, Leadership, International Marketing and a Negotiated Study module.​

On this course you will study a range of modules which may include the following:

  • BMM4422 - Marketing Fundamentals
  • MFC4000 - Programme Level Assessment
  • MFC4012 - Professional Development and Placement - Media, Film and Culture 1
  • MFC4022 - Analysing Media and Culture
  • MFC4342 - Image Creation
  • MFC4362 - Online Storytelling
  • MFC4372 - Online Platforms

On this course you will study a range of modules which may include the following:

  • BMM5292 - Service Marketing
  • BMM5562 - Marketing Communications
  • JOU5992 - PR in Practice
  • MFC5012 - Professional Development and Placement 2
  • MFC5022 - Media, Culture, Society
  • MFC5032 - Researching, Media, Film and Culture
  • MFC5042 - Script to Screen
  • MFC5052 - Radio and Podcast Production
  • MFC5062 - Digital Effects
  • MFC5112 - Understanding Disney
  • MFC5132 - Television Genres
  • MFC5202 - Documentary: Theory and Practice
  • MFC5572 - Digital Narratives
  • MFC5582 - Online Community Management
  • MFC5632 - Negotiated Study Module

On this course you will study a range of modules which may include the following:

  • BMM6242 - Marketing Strategy and Planning
  • BMM6302 - Entrepreneurship and Creativity
  • BMM6462 - Business Ethics
  • BMM6482 - Leadership
  • BMM6502 - International Marketing
  • BMM6582 - e-Business and e-Marketing
  • JOU6002 - Advanced Radio Production
  • JOU6992 - PR Management
  • MFC6044 - Advanced Documentary Production
  • MFC6092 - Contemporary Cultural Issues
  • MFC6112 - European Cinema
  • MFC6162 - Film and Television Adaptation
  • MFC6182 - Science Fiction
  • MFC6202 - Contemporary Cult Television
  • MFC6234 - Media, Film & Culture Research A
  • MFC6242 - Negotiated Media Project
  • MFC6322 - Professional Learning Through Work
  • MFC6404 - Advanced Short Film Production
  • MFC6564 - Transmedia Production

Learning and Teaching

Year 1 - 17.4% of scheduled learning and teaching; 260 hours of scheduled learning and teaching; 990 hours of independent teaching; 240 hours on placement

Year 2 – 18.3% of scheduled learning and teaching; 244 hours of scheduled learning and teaching; 851 hours of independent teaching; 240 hours on placement

Year 3 – 13.6% of scheduled learning and teaching; 163 hours of scheduled learning and teaching; 1,037 hours of independent teaching

Undergraduates on the Media and Marketing degree programme are taught by academic staff from both departments and modules are delivered through a combination of lectures, workshops and small group seminars as well as practical "hands-on" sessions, with a particular focus on social media and online technologies.

On this programme students undertake two 20-credit Professional Development and Placement modules, which include six-week professional work placements in the summer term of Level 4 and Level 5. Media and Marketing students have the opportunity to gain work experience in both the Media and/or the Marketing sectors. Before their work placements, students are fully prepared and briefed and afterwards, they are encouraged to reflect on the experience. Our professional work placements are a pivotal part of the degree programme and invariably help students to find their first job after graduation.

At Level 6, all students undertake a 40-credit Media Research module and they also have the opportunity to do a range of marketing modules which have professionally-focused and industry-relevant assignments. A further option is the "Professional Learning through Work" module, which will involve the negotiation of a special project with an employing organisation, which is approved by academic staff at Leeds Trinity. All of these module options are designed to provide students with the opportunity to develop their critical thinking skills, to showcase their understanding and to generate a network of industry contacts, which will help to get them into their chosen career areas.


At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping students achieve their academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum and professional work placements included in all our undergraduate programmes.

The key themes of our strategy are student confidence, professionalism and social responsibility.  To help students achieve their potential we emphasise learning as a collaborative process, with a range of student-led and directed activities. This approach ensures that students fully engage in shaping their own learning, developing their critical thinking and reflective skills so that they can identify their own strengths and weaknesses, and use the extensive learning support system we offer to shape their own development. Our full Learning, Teaching and Assessment Strategy can be accessed here.

All students are encouraged to develop professional skills and links with employers throughout their degree and offered the opportunity to get involved with production projects which can be campus-based or involve liaising with external clients. This allows students to build up their skills, CV and portfolio in preparation for competing in the jobs marketplace. Students also have the opportunity throughout the course to engage in extra-curricular activities and volunteering.

Extensive use is made of Moodle on this degree programme, the Leeds Trinity Virtual Learning Environment (VLE), to support 24/7 learning and to provide access to e learning resources both on and off-campus.


Breakdown of course assessment:

Year 1 – 94.2% coursework; 5.8% written exams

Year 2 – 78.33% coursework; 5% written exams; 16.7% practical exams

Year 3 – 96.7% coursework; 3.3% written exams

A variety of assessment methods are used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed. There is some scope for students to be involved in negotiating and evaluating some assessment.

Assessments tailored to this course include the production of portfolios of work, individual and group presentations as well as coursework reports research projects and more traditional seen and unseen exam papers.

In addition to each of your module assessments you will take a programme level assessment in each of the first and second year of your programme. This is designed to assess your understanding of everything you have been taught and to help you to understand how different elements of your degree fit together to make a coherent programme.

You will be given weekly directed activities to complete in each module. These will contribute marks towards the final module assessment and reward engagement with the content of the module. They will also help you to check your understanding of what has been taught. Some of these activities may include further reading or preparation tasks for seminars.

Some of the tasks will be completed online and may include quizzes which provide you with instant feedback on your understanding of the module content. In some modules lecturers may place some of the taught content on videos which you may be required to watch prior to attending a class. This will free up time for you to work on meaningful projects in class.

On this programme there are some assessments which are marked on a pass/fail basis rather than graded. Please note that these assessments are excluded from the calculations made to produce the figures published in the Key Information Set (KIS) for this programme/subject.

Typically, our entry offer for this degree course is 112 UCAS tariff points.

Other requirements: For the old GCSE system we require grade C or above and for the new GCSE grading system we will accept grade 4 or higher in English Language​.​ ​

We welcome students with a wide range of qualifications such as A Levels, BTECs and accredited Access courses.  We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

​If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another higher education institution, you may be able to enter the course at Level 5 or 6. For more information, read our student guide to the Recognition of Prior Certified Learning.

We accept a variety of international equivalent qualifications and Leeds Trinity interviews international candidates. Typically, this is a call at a mutually convenient time. 

If you are unsure about the acceptance of a particular qualification you can check with our Admissions Team on 0113 283 7123 or email​​.

UK & EU Students:

Tuition fees cost £9,250 a year for this course in 2018-19. Part-time tuition fees would be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future yearsFind out more here.

Living costs will also need to be taken in to consideration. Find out more about accommodation and costs here.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study. Get more information about bursaries and scholarships here.

International Students:

Tuition fees cost £11,250 per year for this course starting in 2017-18. Part-time study is not available for international students on a Tier 4 Student Visa. Tuition fees for 2018-19 will be set in summer 2017Find out more

We advise students to budget for the following in addition to annual tuition fees:
  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. We recommend £390* as an average annual budget for learning resources if you decide this is for you. *This figure is based on the Department of Work and Pensions course costs allowance 2015
  • Field trips may occur during this course and either fully or partly subsidised by the University.  
  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. 
  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online

Liz Cable

​​​I'm the Programme Leader for BA (Hons) Media and Marketing for this newly-updated course which provides a fantastic grounding in the skills needed to succeed in the modern media industry and in marketing.


Academic staff profiles

​A broad-based useful course with industry connections, and based on providing the skills employers tell us they need, whilst allowing plenty of room for creativity and personalising the curriculum to suit your own interests and aspirations.

Relevant research outputs

More about the subject area


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Danielle has good organisational skills which she has brought to the charity which helped greatly as she has been able to keep me and other people involved in the charity up-to-date with what is happening in the near future.

David Sessions

Events Manager at The Forgotten Heroes

Professional Work Placements

We have strong links with a number of key employers in the region and further afield. These include the BBC and YTV, independent production companies working in film, television and new media, Marketing, PR and advertising agencies, Leeds International Film Festival, and Media departments in schools and colleges.

We also boast our very own in-house professional production company, Trinity Vision. Trinity Vision works with local businesses and community organisations to develop video and media content, including promotional videos and idents. Clients of Trinity Vision include: The NHS, FisherKing Publications, Kirkstall Forge, Leeds City Council, Tour de Yorkshire and Tour de France, Made In Leeds TV, Fettle Animation/BBC4 and Leeds Bradford Airport.

As a student at Leeds Trinity, you can apply for a professional work placement at Trinity Vision and gain experience in camera skills, editing and new media. It's a great way to get noticed by potential employers and many of our placement students have gone on to work for Trinity Vision and its external clients after graduation.

More about placements

You will graduate ready for a career in a variety of digital media and marketing roles in a wide range of organisations. You will also be well-qualified for creative media roles, as well as freelance and entrepreneurial opportunities.
Following the course, you will be qualified to study at postgraduate level in areas such as MA MarketingMA Creative Writing and MA Journalismwhich we provide here at Leeds Trinity.

Our Campus

We can't help but brag – our campus has everything you need for an amazing student life. There is food, drink and entertainment for you and your friends to enjoy, day and night. You'll have access to our £2.2 million sports and fitness centre and find peace and quiet in the Chapel. 

Sleep through your alarm? You can wake up in one of our seven halls of residence, grab your breakfast and head to a lecture all within 15 minutes.  

Our Students’ Union (LTSU) is run by students, for the students so you'll be sure to get the most out of your university life with a range of social activities, clubs and societies whether on campus or in Leeds. 

Book a campus tour

Our campus
Leeds City Centre


Home to over 100,000 students, Leeds is regularly voted the UK's best student city thanks to its amazing nightlife, culture and shopping. It's also aninternationally recognised centre for learning and offers brilliant graduate job prospects.  
You'll be spoilt for choice when you arrive in Leeds, so we've put together a helpful guide to get you started. 
What is Unistats?
Unistats is the official site that allows you to search for and compare data and information on university and college programmes from across the UK. The site draws together comparable information on those areas that students have identified as important in making decisions about what and where to study.

Media and Marketing Unistats
For some of the Unistats in the box to your right, the results you’ll see are actually a combination of results from our other related programmes. This is because we keep our programme sizes low at Leeds Trinity to create a better learning experience, which means there aren’t enough responses for Media and Marketing alone to be represented in the Unistats data.

This lack of published data within Unistats for Media and Marketing at Leeds Trinity doesn’t reflect the quality of the programme – it just reflects the smaller, more personalised learning experience which Leeds Trinity is famed for! If you need any further information on the Unistats data, please just contact us at or on 0113 283 7150.

Ranked top in Yorkshire

We are the top University in Yorkshire for student satisfaction and employability. (NSS 2017)


of our graduates are in work or further study, six months after graduation (DLHE 2016)

Ranked 8th in the UK

We are ranked 8th out of all UK universities for overall student satisfaction with learning opportunities. (NSS 2017)


of our students are satisfied with their course. (NSS 2017)

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