In year one you will study a range of cores modules that will cover a combination of practical and theoretical subjects related to your degree. These will include Analysing Media and Culture, which will explore subjects such as advertising, news and identity via a range of theoretical concepts. Image Creation provides an introduction to the terminology of digital imaging, DTP, website and mobile design. An examination of software and hardware used in the industry, with key terms such as resolution, colour depth, layout, typography, interface, structure of HTML and multimedia asset creation and delivery will be explored. Online Storytelling introduces the practical skills and knowledge required to put media online, and an overview of the online platforms and applications needed to facilitate that process. Online Platforms explores how different media can be combined on platforms, or presented across channels to create a holistic and coherent online presence. Marketing Fundamentals will explain the nature of the marketing concept and its application in a range of commercial and non-commercial contexts.
Core modules include: Researching Media, Film and Culture, which introduces you to a range of approaches to research in the fields of media, film and culture, and to the processes involved in formulating a research proposal. Online Community Management will look at online community management and customer service, social content and engagement planning and introduce social media analytics, including those for advertising on social networks and online communities. Marketing Communications is designed to provide a framework to better understand the individual elements of the marketing communications mix and their effectiveness, within today’s marketing environment. Your second year work placement will build upon year one work, helping develop skills in team and group work. Option modules include the following: Script to Screen, Digital Effects, Radio and Podcast Production, Documentary: Theory and Practice, Digital Narratives, and PR in Practice, Media, Culture and Society, Understanding Disney, Myths, Meaning and Movies, Television Genres, Service Marketing, Politics, Culture and Everyday Life and a Negotiated Study module.
In your final year you will study one core Media module - Media, Film and Culture Research A which builds on skills introduced in years one and two. You will apply specific research skills to an extended piece of independent work. The topic of which will reflect your personal interests. You will also choose between either Marketing Strategy and Planning or e-Business and e-Marketing. You will have a greater choice of option modules in year three, which will include the following: Creative Media, Advanced Documentary and Advanced Short Film Production, Contemporary Cult TV, Contemporary Cultural Issues, Film and Television Adaptation, Science Fiction, Transmedia Production, PR Management, Entrepreneurship and Creativity, Professional Learning Through Work, Business Ethics, Leadership, International Marketing and a Negotiated Study module.