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Marketing is a fundamental part of today’s complex business environment. Almost every aspect of the world around us - from mobile phones to holidays, from cars to cosmetics - are branded, packaged and marketed for media-savvy consumers. Businesses are now obliged to harness a range of new digital strategies, together with traditional forms of communication, in order to reach their audiences.


Course Benefits


  • Our lecturers have extensive business experience helping you to relate theory to the real world.
  • Develop your own professional portfolio of skills and experience which provides a strong platform for career development.
  • Opportunity to take the lead in a work-based research project.


More reasons to choose Leeds Trinity University

Course Information

Our degree in Business and Marketing lets you explore and develop an excellent understanding of these different strategies of doing business. Equal weight is given to both the business and marketing modules of your degree, ensuring that you’ll follow a stimulating programme of study that gives you the skills needed to pursue excellent graduate opportunities.

We place a strong focus on the use of case studies and real-life examples, which help bring theory to life and link it to practical skills. You will also have the opportunity to study abroad.

You will complete two professional work placements, giving you a brilliant foundation from which to pursue a range of career options, including sales and marketing, advertising, PR or business and management.

Read our full course terms and conditions.

Year 1

In your first year you will study a broad range of business disciplines such as Business Economics, Management and Organisational Behaviour, Marketing Fundamentals, Operations Management, Management and Financial Accounting and you will compete your first professional work placement.

Year 2

You will focus on various topics which will include the following: Legal issues for Management which will provide you with the opportunity to learn and understand areas of English and EU laws which directly affect the legal structure and operation of business organisations; Marketing Communications – this module is designed to provide a framework to better understand the individual elements of the marketing communications mix and their effectiveness, within today’s marketing environment. Other modules include Financial Management and Services Marketing. Your Business Research module will give you the principles of social science research that underpins business, management and marketing methodologies. You will go through the process of research design and you will write a realistic, small-scale research proposal that includes an element of primary research. You will also undertake your second work placement.

Year 3

You will have a variety of core and optional modules including Marketing Strategy and Planning, Digital marketing, Entrepreneurship and Creativity, Leadership, Business Ethics and International Marketing. You will also carry out a negotiated Research Project or alternatively, a work-based Research Project in conjunction with a local company.​

On this course you will study a range of modules which may include the following:

  • BMM4000 - Programme Level Assessment
  • BMM4402 - Business Economics
  • BMM4412 - Management and Organisational Behaviour
  • BMM4422 - Marketing Fundamentals
  • BMM4432 - Operations Management
  • BMM4442 - Management and Financial Accounting
  • BMM4982 - Ethics, Society and Employability

On this course you will study a range of modules which may include the following:

  • BMM5292 - Service Marketing
  • BMM5402 - Professional Development and Placement 2
  • BMM5412 - Financial Management
  • BMM5422 - Legal Issues for Management
  • BMM5562 - Marketing Communications
  • BMM5582 - Business Research

On this course you will study a range of modules which may include the following:

  • BMM6242 - Marketing Strategy and Planning
  • BMM6302 - Entrepreneurship and Creativity
  • BMM6422 - Business and Management Strategy
  • BMM6442 - Research Project
  • BMM6452 - Professional Learning Through Work
  • BMM6462 - Business Ethics
  • BMM6472 - International Management
  • BMM6482 - Leadership
  • BMM6502 - International Marketing
  • BMM6552 - Financial Reporting
  • BMM6582 - e-Business and e-Marketing

Learning and Teaching

Year 1 - 17.3% of scheduled learning and teaching; 242 hours of scheduled learning and teaching; 918 hours of independent teaching; 240 hours on placement

Year 2 – 15.7% of scheduled learning and teaching; 209 hours of scheduled learning and teaching; 886 hours of independent teaching; 240 hours on placement

Year 3 - 15.6% of scheduled learning and teaching; 187 hours of scheduled learning and teaching; 1,013 hours of independent teaching

At Leeds Trinity we aim to provide an excellent student experience and a personal approach to helping students achieve their academic and professional potential. We have a strong tradition of supporting student employability, with relevant skills embedded in the curriculum and professional work placements included in all our undergraduate programmes.

The key themes of our strategy are student confidence, professionalism and social responsibility.  To help students achieve their potential we emphasise learning as a collaborative process, with a range of student-led and directed activities.  This approach ensures that students fully engage in shaping their own learning, developing their critical thinking and reflective skills so that they can identify their own strengths and weaknesses, and use the extensive learning support system we offer to shape their own development.  Our full Learning, Teaching and Assessment Strategy can be accessed here.  
Undergraduates on the Business and Marketing degree programme are taught by highly qualified and experienced academic staff from within the department. Use is also made of local industry experts who contribute to our teaching provision and modules are delivered through a combination of lectures, workshops and small group seminars as well as practical sessions.

On this course, students undertake two 20-credit Professional Development and Placement modules, which include seven weeks professional work preparation and placement during summer terms at Level 4 and Level 5.  Business and Marketing students have the opportunity to gain work experience in a wide variety of Business and/or Marketing industries in both the public and the private sectors. Before their work placements, students are fully prepared and briefed and afterwards, they are encouraged to reflect on the experience. Our professional work placements are a pivotal part of the degree programmes and invariably help students to find their first job after graduation.

At Level 6, all students undertake a 20-credit Research project on a business or marketing related topic of their choice. As an alternative, students are given the option to do our Professional Learning through Work module, which involves the negotiation of a special project with an employing organisation, which is approved by academic staff at Leeds Trinity.

All of these module options are designed to provide students with the opportunity to develop their critical thinking skills, to showcase their understanding and to generate a network of industry contacts, which will help to get them into their chosen career areas.

All students are offered opportunities to develop professional skills and links with employers throughout their degree and to create a network of contacts particularly through their work placements. Students also have the opportunity throughout the course to engage in extra-curricular activities and volunteering, all of which provide the chance for students to build up their skills, CV and portfolio in preparation for competing in the jobs marketplace.

Extensive use is made of Moodle on this degree programme, the Leeds Trinity Virtual Learning Environment (VLE), to support 24/7 learning and to provide access to e learning resources both on and off-campus.



Breakdown of course assessment:

Year 1 – 64.2% coursework; 35.8% written exams

Year 2 – 61.7% coursework; 30% written exams; 8.3% practical exams

Year 3 – 96.7% coursework; 3.3% written exams

A variety of assessment methods are used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed.  There is some scope for students to be involved in negotiating and evaluating some assessment. 

In addition to each of your module assessments you will take a programme level assessment in each of the first and second year of your programme. This is designed to assess your understanding of everything you have been taught and to help you to understand how different elements of your degree fit together to make a coherent programme.

You will be given weekly directed activities to complete in each module. These will contribute marks towards the final module assessment and reward engagement with the content of the module. They will also help you to check your understanding of what has been taught. Some of these activities may include further reading or preparation tasks for seminars. Some of the tasks will be completed online and may include quizzes which provide you with instant feedback on your understanding of the module content. In some modules lecturers may place some of the taught content on videos which you may be required to watch prior to attending a class. This will free up time for you to work on meaningful projects in class.

On this programme there are some assessments which are marked on a pass/fail basis rather than graded. Please note that these assessments are excluded from the calculations made to produce the figures published in the Key Information Set (KIS) for this programme/subject.

Typically, our entry offer for this degree course is 112 UCAS tariff points.

Other requirements: For the old GCSE system we require grade C or above and for the new GCSE grading system we will accept grade 4 or higher in both English Language and Maths.​

We welcome students with a wide range of qualifications such as A Levels, BTECs and accredited Access courses.  We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.

If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another higher education institution, you may be able to enter the course at Level 5 or 6. For more information, read our student guide to the Recognition of Prior Certified Learning

We accept a variety of international equivalent qualifications and Leeds Trinity interviews international candidates. Typically, this is a call at a mutually convenient time. 

If you are unsure about the acceptance of a particular qualification you can check with our Admissions Team on 0113 283 7123 or email​​​

UK & EU Students:

Tuition fees cost £9,250 a year for this course in 2018-19. Part-time tuition fees would be pro-rated accordingly to the number of credits you're studying. Depending on government policy, tuition fees may rise with inflation in future yearsFind out more here.

Living costs will also need to be taken in to consideration. Find out more about accommodation and costs here.

Leeds Trinity offers a range of bursaries and scholarships to help support students while you study. Get more information about bursaries and scholarships here.

International Students:

Tuition fees cost £11,250 per year for this course starting in 2017-18. Part-time study is not available for international students on a Tier 4 Student Visa. Tuition fees for 2018-19 will be set in summer 2017Find out more

We advise students to budget for the following in addition to annual tuition fees:
  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. We recommend £390* as an average annual budget for learning resources if you decide this is for you. *This figure is based on the Department of Work and Pensions course costs allowance 2015
  • Field trips may occur during this course and either fully or partly subsidised by the University 
  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. 
  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online
Denis Kobzev

Denis Kobzev

​I've had a successful career in industry with numerous blue chip organisations. I have extensive experience of teaching at both undergraduate and postgraduate level, and chair the exam board panels for both.

Academic staff profiles

91% of our Business students agree that our staff are enthusiastic about what they're teaching.

Relevant research outputs

More about the subject area


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I was promoted to Assistant Manager within 3 months of graduating and then promoted again after a year to Branch Manager. I now have my own office in Keighley which I run all aspects of.

Stevie Day

BA (Hons) Business and Management, 2013 - Branch Manager at Rent-a-Car

Professional Work Placements

All students will complete a five-week business placement at the end of the first and second years. These placements can be arranged in the UK or abroad and in the particular sector and industry which you would like to explore.

Our students have undertaken placements at organisations such as Sugarhouse Properties, Alliance Healthcare, Yorkshire Box and Media, Matrix Marketing, Nexus and Jet 2.

More about placements

Recent graduates have gone on to take up marketing, web development and account management roles in a wide variety of organisations. Graduates also continue into postgraduate level study.

Following the course, you will be qualified to study at postgraduate level in areas such as MA MarketingMA International Business and MBA, which we provide here at Leeds Trinity.  

Our Campus

We can't help but brag – our campus has everything you need for an amazing student life. There is food, drink and entertainment for you and your friends to enjoy, day and night. You'll have access to our £2.2 million sports and fitness centre and find peace and quiet in the Chapel. 

Sleep through your alarm? You can wake up in one of our seven halls of residence, grab your breakfast and head to a lecture all within 15 minutes. ​
Our Students’ Union (LTSU) is run by students, for the students so you'll be sure to get the most out of your university life with a range of social activities, clubs and societies whether on campus or in Leeds. 

Book a campus tour

Our campus
Leeds City Centre


Home to over 100,000 students, Leeds is regularly voted the UK's best student city thanks to its amazing nightlife, culture and shopping. It's also an internationally recognised centre for learning and offers brilliant graduate job prospects.  
You'll be spoilt for choice when you arrive in Leeds, so we've put together a helpful guide to get you started. 

What is Unistats?
Unistats is the official site that allows you to search for and compare data and information on university and college programmes from across the UK. The site draws together comparable information on those areas that students have identified as important in making decisions about what and where to study.

Business and Marketing Unistats
For some of the Unistats in the box to your right, the results you’ll see are actually a combination of results from our other business and marketing related programmes.  This is because we keep our programme sizes low at Leeds Trinity to create a better learning experience, which means there aren’t enough responses for Business and Marketing alone to be represented in the Unistats data.

This lack of published data within Unistats for Business and Marketing at Leeds Trinity doesn’t reflect the quality of the programme – it just reflects the smaller, more personalised learning experience which Leeds Trinity is famed for! If you need any further information on the Unistats data, please just contact us at or on 0113 283 7150.


of Leeds Trinity University students are satisfied with their course (NSS 2017).

6th in the UK 

Business studies courses at Leeds Trinity University are ranked 6th in the UK for overall student satisfaction (NSS 2017).


of our students are employed or in further study six months after graduating. This places Leeds Trinity University above all other universities in Yorkshire and 17th nationally (DLHE 2016).

Work Placements​

We arrange over 1,200 professional work placements for our students every year.

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