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Overview

The programme encompasses a broad range of topics, including strategic planning, brand management, service design, digital technology and its application in the modern marketing world, and research methodology. 
 
The purpose of the programme is to provide the essential knowledge, understanding and skills required for graduates to operate competently and effectively within a Marketing environment at mid-level management positions. 


Course Benefits

  • ​You will not only study theoretical foundations of Marketing, but you will explore the breadth of real-life case studies and industry experiences together with our lecturing staff, who all have significant professional business experience and have worked for major international companies such as Nestle, Bacardi-Martini, Procter & Gamble etc. in senior Sales, Marketing, Finance and General Management positions.
  • Additionally you will have access to a network of industry contacts through guest speakers from organisations such as Coca-Cola, Google and suppliers to major car manufacturing companies.
  • If you decide to take the Entrepreneurship and Creativity module, you will receive further  support from business mentors at our Enterprise Centre, where you can, if you wish start your own company.

More reasons to choose Leeds Trinity University

Course Information

​As the influence of technology continues to evolve, marketers are increasingly required to possess the necessary skills and expertise to implement, manage and evaluate the most effective strategies for today's globally connected business world and for those particularly interested in developing their expertise in the area of communications, a series of modules is offered to meet these needs. 

Part-time study is not available for international students on a Tier 4 Student Visa.

The modules on this programme will be delivered by means of formal lectures, group workshops, seminars and blended self-study learning. Access to electronic resources including core e texts will be made available for most of the modules. In addition to summative assessments, which will take the form of essays, reports and open/closed book examinations depending on the module, there will also be regular on-going formative assessments, designed to enhance and support student learning and engagement with the content of each module.

Students will follow four core modules and also choose other 20 credit module from the available options. All students will also complete a 60 credit International Business Research Project.


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All students have an access to Andrew Kean Learning Centre resources, including library and electronic databases, dedicated team work spaces, lecture theatres, seminar rooms and Enterprise Centre facilities.​

Field trips are important part of learning experience – you may explore various sectors of the UK economy – from international giants like Google and ASDA/Walmart to Yorkshire craft beer and food manufacturers.


Assessment
A variety of assessment methods is used, matched to the learning outcomes for the programme, to enable students to demonstrate the full range of knowledge and skills that they have developed.  On most programmes there is scope for students to be involved in negotiating and evaluating some assessment.
An honours degree (minimum 2.2) in any discipline.

  • Or a professional award at Diploma level (or equivalent) together with three years employment/professional experience.
  • Or A-Level matriculation (or equivalent) together with six-years employment/professional experience.
  • Or eight years post-18 employment/professional (full time or substantially full time permanent) experience. You may need to complete an Access course if you have no post-16 study experience or qualifications.
If English is not your first language IELTS 6.0 (with no less than 5.5 in any component) or equivalent is the minimum requirement.​
 
Please contact us for personalised advice on 0113 283 7123 or admissions@leedstrinity.ac.uk.​

UK & EU Students:

Tuition fees cost £4,500 a year for this course in 2016-17. Part-time tuition fees would be pro-rated accordingly to the number of credits you're studying. These fees will be fixed for the duration of the degree course. Find out more
International Students:

Tuition fees cost £11,500 for this course in 2016-17. Part-time study is not available for international students on a Tier 4 Student Visa. Find out more

We advise students to budget for the following in addition to annual tuition fees:

  • Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. We recommend £390* as an average annual budget for learning resources if you decide this is for you. *This figure is based on the Department of Work and Pensions course costs allowance 2015
  • You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. 
  • The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.
Nick Beaton

Nick Beaton

​As the Programme Leader for MA MarketingI know the academic team brings extensive practical industry experience to this course


For my part, I have 25 years of hands-on sales and marketing experience in the UK, Europe and further afield having worked with many fast-moving consumer goods brands in the food, drinks and tobacco sectors and have been closely involved in most aspects of marketing with significant budgets. 

Other colleagues have also worked with large and smaller companies in the UK and internationally.

Academic staff profiles

Our MA Marketing course is distinctive and aims to develop both intellectual as well as practitioner skills. 
All modules are taught by staff with extensive industry experience that help students acquire the necessary skills and knowledge to position themselves for successful careers in the world of Marketing.​​​

Relevant research outputs

More about the subject area

News

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The teaching is of a very high standard as most of the lecturers have industry-based experience which gives the teaching a 'real world' dimension. I have been able to instantly transfer my learning into a job. I cannot recommend this course enough to those who wish to enhance their business management skills or develop their career.

Jo Crossley

MBA, 2012

Professional Work Placements

More about placements

We are particularly proud of the fact that 95% of our graduates are employed or continue their further studies, even in such difficult economic times. Some of our students have decided to start their own enterprises and are acting as Company Directors - three years in a row our students have won "Young Entrepreneur of the Year/HRH Duke of York" Awards, as well as participating in the Dragons Den TV programme. On graduation, you may join international companies operating in the UK and globally. In the past, our graduates have been appointed to join organisations such as L'Oreal, Asda Walmart, Lloyds Bank, Santander, the European Bank of Reconstruction and Development as well as Marriott Hotels and Shell in Marketing, Sales and other functions.​

 

Our Campus

We can't help but brag – our campus has everything you need for an amazing student life. There is food, drink and entertainment for you and your friends to enjoy, day and night. You'll have access to our £2.2 million sports and fitness centre and find peace and quiet in the Chapel. 

Our Students’ Union (LTSU) is run by students, for the students so you'll be sure to get the most out of your university life with a range of social activities, clubs and societies whether on campus or in Leeds. 

Book a campus tour

Our Campus
Leeds city centre

Leeds

Home to over 100,000 students, Leeds is regularly voted the UK's best student city thanks to its amazing nightlife, culture and shopping. It's also an internationally recognised centre for learning and offers brilliant graduate job prospects.  
 
You'll be spoilt for choice when you arrive in Leeds, so we've put together a helpful guide to get you started. 
What is Unistats?
Unistats is the official site that allows you to search for and compare data and information on university and college programmes from across the UK. The site draws together comparable information on those areas that students have identified as important in making decisions about what and where to study.

​96%

96%  of our​ students rate the Library and IT service staff as helpful, friendly and knowledgeable

​​4* World-leading

We have a 4* world-leading rating for some of our research outputs in the Research Excellence Framework (REF) 2014​

Top 25%

Our Library is in the top 25% of UK universities for e-journals

Top 15%​

Top 15% of all UK universities for teaching quality (according to the Times and Sunday Times Good University Guide 2016)

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