Follow links below to find out more about the courses:
Becoming News – finding the story in your organisation
Writing Press Releases
News Interview Techniques – how to cope with journalists’ questions
LinkedIn – how to get started and generate leads
Discrimination, Harrassment & Bullying
Twitter & Facebook – how to get started and put together an engagement strategy
When the worst happens
Prospecting & Lead Generation Techniques – 20 tips on how to generate leads
Grow your own sales through Laser Focus Marketing – a 4 step marketing strategy for your organisation
Writing for the web
1) Becoming News – finding the story in your organisation
Size doesn't matter - household name plc or back bedroom dot com startup, every business knows the importance of understanding its customers.
When a firm delivers not what the client expects, but more than the client expects, it's well on the way to keeping ahead of the competition.
You also understand the importance of marketing and advertising. But every day journalists from radio, TV and newspapers are desperately seeking the hundreds of new stories that will fill their quota of airtime or newsprint.
If you can learn what journalists are looking for in a story, and how to give them what they need (and in a form they can handle) just at the time they want it the most ...... then you'll find you can build a profile for yourself or your organisation within that "golden space" no advertising agency can offer ... you can become news.
2) Handling Disciplinary & Grievance Cases
A comprehensive guide through handling disciplinary & grievance cases covering the topics below. The course will also include real life examples of case law, and case studies from the group.
Download course outline (pdf format)
3) Writing Press Releases
More details coming soon
4) News Interview Techniques – how to cope with journalists’ questions
When you or your organisation is in the public eye, sooner or later you'll get the chance to appear on radio or TV, and any experience is less scary when you've had a bit of practice.You know what you want to say ... you know more about the product or the project than anyone else, and you're the logical person to share your expertise and enthusiasm with a wider audience. But until you've faced the microphone, it's like venturing into the unknown.Most people feel better for going through a dummy interview before the one that matters. Make your mistakes in private, learn what to emphasise and what to avoid, hear yourself back and pick up some friendly presentation tips. Face the negative questions, learn how to stop interviewers backing you into a corner.
5) LinkedIn – how to get started and generate leads
LinkedIn is a brilliant business to business platform. This course will show you how to get started, set up the right profile, put a strategy together and follow up with daily and weekly tasks.
6) Discrimination, Harrassment & Bullying
A comprehensive guide through handling discrimination, harassment & bullying covering the topics below. The course will also include real life examples of case law, and case studies from the group.
Download course outline (PDF format)
7) Twitter & Facebook – how to get started and put together an engagement strategy
Find out how to get started, set up the right profile, choose your target audience, put together an engagement strategy and follow up with daily and weekly tasks.
8) When the worst happens
The world has just gone pear-shaped, and the last person you want to face right now is a journalist.
But you can be sure that, just when you really want no publicity, that's exactly what you're going to get. If your first call is from a detective, a fire officer or an injured customer -the second will be from a news desk.
Find out why you should never say "no comment". Learn how to turn the negatives into a more balanced account of what's happened. Give the media access to what they need, when they need it, in a form even the laziest hack can't fail to include in their report. Know your rights, and how to complain effectively.
Develop a "bad news" disaster plan. Make sure all your staff at all levels know what to do, just like a fire drill. Keep a sense of perspective. Start planning now.
9) Prospecting & Lead Generation Techniques – 20 tips on how to generate leads
This course will focus on how to generate leads for your business and will go through 20 techniques on how best to do this.
10) Handling Dismissals
This course will look at the 5 potentially fair reasons for dismissal and will cover conduct – the disciplinary process, capability, redundancy, statutory contravention and more. Course will include real life examples of case law and case studies from the group.
11) Grow your own sales through Laser Focus Marketing – a 4 step marketing strategy for your organisation
This course will focus on marketing strategy planning and will take you through a 4 step plan to follow to put together a marketing plan for your business.
12) Writing for the web
This course will go through techniques for writing copy for your website to make it more accessible and user friendly to prospective clients.
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