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Alumni stories

Staff profile
James Armstrong

James Armstrong

Digital Marketing Manager, SteadyGo Digital

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Biography

"One of my best memories was helping to train the British Army in Press/Media relations as part of the course I studied."

What are your best memories from studying at Leeds Trinity and were you involved with any clubs or societies?

One of my best memories was helping to train the British Army in Press/Media relations as part of the MA (H​ons) Broadcast Journalism course I studied. It was a gruelling couple of days, helping to train soldiers, officers and paratroopers in how to handle belligerent journalists, but we witnesse​​d some spectacular live fire exercises, and even tried our hand on the firing range and on their assault course.

We also had the opportunity to interview local councillors, members of parliament and governmen​t ministers. I spent weeks embedded with local news organisations, reporting on everything from violent protests to revolutionary surgical procedures being undertaken in local hospitals to unexploded bombs being discovered nearby! It was exhilarating.

On top of all this, we ran our own radio and TV news rooms, broadcasting live to members of the public. It was the best experience possible for preparing us to walk into any newsroom and perform excellently.


What have you done since you graduated?

I spent years working for BBC local radio stations as a journalist and producer, covering court cases, reporting on news stories, producing sports programmes from all over the country and delivering commentary from sports matches.

I was then offered a role in digital marketing with one of the best agencies in the UK, where I performed well and quickly moved into a management position. From there I was head-hunted to lead a department of my own with another agency, before deciding to partner up with someone to pour our efforts into building a digital marketing consultancy business.

 

What is your current role and how did it come about?

I'm the Digital Marketing Manager for SteadyGo Digital. We're experts in website design and development, as well as search engine marketing, helping client businesses to grow, and optimising their online strategies.
 
I'm also the owner and operator of a small ecommerce website at www.cavemanstore.co.uk​.

Who is your hero and what would be your dream job?

I wouldn't go so far as to call anyone a hero; it's too much for anybody to live up to, no one's perfect.

And as far as a dream job... Is there any room in the world for a professional weight lifting, whisky tasting, poker playing, computer game testing, food and film critic?

How would you sum yourself up in three words?

Lucky, credible, ambitious